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Theoretical Issues Relating To Generic And Brand Advertising On Agricultural Commodities

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  • Ward, Ronald W.
  • Chang, Julio

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  • Ward, Ronald W. & Chang, Julio, 1985. "Theoretical Issues Relating To Generic And Brand Advertising On Agricultural Commodities," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279491, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6385:279491
    DOI: 10.22004/ag.econ.279491
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    References listed on IDEAS

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    1. Nichols, Len M, 1985. "Advertising and Economic Welfare," American Economic Review, American Economic Association, vol. 75(1), pages 213-218, March.
    2. Mueller, Willard F. & Rogers, Richard T., 1978. "The Role of Advertising in Changing Concentration of Manufacturing Industries," Working Papers 202899, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    3. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
    4. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    5. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
    6. Ward, Ronald W. & Myers, Lester H., 1979. "Advertising Effectiveness and Coefficient Variation Over Time," Journal of Agricultural Economics Research, United States Department of Agriculture, Economic Research Service, vol. 31(1), pages 1-11, January.
    7. Peterman, John L, 1979. "Differences between the Levels of Spot and Network Television Advertising Rates," The Journal of Business, University of Chicago Press, vol. 52(4), pages 549-561, October.
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    Cited by:

    1. Lee, Jonq-Ying & Fairchild, Gary F., 1988. "Commodity Advertising, Imports And The Free Rider Problem," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), pages 1-7, September.
    2. Jonq-Ying Lee & Gary F. Fairchild & Robert M. Behr, 1988. "Commodity and brand advertising in the us orange juice market," Agribusiness, John Wiley & Sons, Ltd., vol. 4(6), pages 579-589.
    3. R. W. Ward & C. Lambert, 1993. "Generic Promotion Of Beef: Measuring The Impact Of The Us Beef Checkoff," Journal of Agricultural Economics, Wiley Blackwell, vol. 44(3), pages 456-465, September.
    4. Goddard, Ellen W. & Freebairn, John W. & Griffith, Garry R., 2003. "Issues in evaluating generic promotion in the food chain," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57871, Australian Agricultural and Resource Economics Society.
    5. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
    6. Haidacher, Richard C. & Blaylock, James R. & Myers, Lester H., 1988. "Consumer Demand for Dairy Products," Agricultural Economic Reports 308041, United States Department of Agriculture, Economic Research Service.

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