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The Role of Advertising in Changing Concentration of Manufacturing Industries

Author

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  • Mueller, Willard F.
  • Rogers, Richard T.

Abstract

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Suggested Citation

  • Mueller, Willard F. & Rogers, Richard T., 1978. "The Role of Advertising in Changing Concentration of Manufacturing Industries," Working Papers 202899, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    • Handle: RePEc:ags:uwfswp:202899
    DOI: 10.22004/ag.econ.202899
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    File URL: https://ageconsearch.umn.edu/record/202899/files/wp-17.pdf
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    Cited by:

    1. Ward, Ronald W. & Chang, Julio, 1985. "Theoretical Issues Relating To Generic And Brand Advertising On Agricultural Commodities," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279491, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.

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    Keywords

    Marketing; Production Economics;

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