IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

Fresh Meat and Traceability Labelling: Who Cares?

  • Stranieri, Stefanella
  • Banterle, Alessandro

Within the framework of European food safety measures, Reg. 1760/2000 and 1825/2000 have introduced mandatory traceability and relevant labelling into the beef sector. The paper analyses whether information on meat labels can be considered a useful instrument for consumers, facilitating the verification of quality. The purpose of the paper is, first, to evaluate whether meat information is used during food purchase, and secondly, by focussing on specific meat information, to assess consumer interest in some mandatory and voluntary information cues and to identify the determinants affecting the use of such cues. Data were collected by a telephone questionnaire in a survey conducted in the Lombardy region of northern Italy. The sample consisted of 1,025 consumers. We estimated 4 models based on the literature, and for all the equations we used a binary logit model. The analysis revealed that most consumers tend to use the meat label and also most of the mandatory and voluntary information reported. With regard to mandatory meat labelling, the most important information was considered to be the country of animal origin, in accordance with other empirical studies. With regard to voluntary information, some, like the system of cattle breeding and cattle feeding, seems to be of interest to the Italian consumer. The empirical analysis suggests two different consumer types. The consumers who declare they use meat labels tend to be young people, of female gender, with a low income, and who use the media as their principal source of information. These consumers could have a lot of time available for food purchasing and probably the possibility of reading most of the information reported on the food label, even if they do not have the capacity to process all the information. On the other hand, those consumers who read specific labelled information tend to have a good level of food knowledge or education and weight problems. This second type of consumer probably does not have much time for food purchasing and they select only that information in which they are mostly interested. Moreover, the analysis reveals that consumers tend to read only information that is quickly understood, and that can help them to evaluate the quality of meat products.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://purl.umn.edu/58710
Download Restriction: no

Paper provided by International European Forum on System Dynamics and Innovation in Food Networks in its series 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria with number 58710.

as
in new window

Length:
Date of creation: Oct 2009
Date of revision:
Handle: RePEc:ags:iefi09:58710
Contact details of provider: Web page: http://www.fooddynamics.org/

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as in new window
  1. Dickinson, David L. & Bailey, DeeVon, 2005. "Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(03), December.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ags:iefi09:58710. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.