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Wahrnehmung Und Präferenz Für Tierische Ökolebensmittel Produziert Mit Regionalen Futtermitteln

Listed author(s):
  • Waegeli, Salome
  • Hamm, Ulrich
Registered author(s):

    Die Nachfrage nach Öko-Lebensmitteln war in den letzten Jahren in Deutschland durch zwei parallele Entwicklungen gekennzeichnet: eine stark gestiegene Nachfrage nach Öko- Lebensmitteln aus tierischer Erzeugung und durch den zunehmenden Wunsch vieler Öko- Verbraucher nach Lebensmitteln aus der Region. Die deutschen Öko-Landwirte konnten zwar ihre tierische Erzeugung stark steigern, doch mussten hierfür zunehmend Futtermittel aus dem Ausland zugekauft werden. Ungeklärt ist bislang, ob die Konsumenten die zunehmenden Importe von Öko-Futtermitteln als Problem ansehen, das ihrem Wunsch nach einer stärkeren Regionalversorgung mit Öko-Lebensmitteln entgegensteht. Ziel der hier vorgestellten Studie war es, die Wahrnehmung und Bedeutung der Futtermittelherkunft beim Kauf von tierischen Öko-Lebensmitteln zu analysieren. Ein Discrete-Choice Experiment und eine computergestützte Befragung wurde mit 597 Öko-Konsumenten vor Einkaufsstätten durchgeführt und mithilfe eines multinomialen Logitmodells ausgewertet. Demnach bevorzugen Öko-Konsumenten eine regionale Futtermittelherkunft gegenüber einer deutschen oder nicht gekennzeichneten Futtermittelherkunft. Die Bereitstellung von Informationen zum Öko-Futtermittelimport nach Deutschland hat zudem einen positiven Einfluss auf den Kauf von Öko-Lebensmitteln, die aus regionalen oder deutschen Futtermitteln produziert wurden.

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    Paper provided by German Association of Agricultural Economists (GEWISOLA) in its series 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 with number 138194.

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    Date of creation: 2012
    Handle: RePEc:ags:gewi12:138194
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    1. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
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    4. Mennecke, Brian & Townsend, Anthony & Hayes, Dermot J. & Lonergan, Steven, 2006. "A Study of the Factors That Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool," Staff General Research Papers Archive 12650, Iowa State University, Department of Economics.
    5. L. Thurstone, 2010. "Psychophysical Analysis," Levine's Working Paper Archive 458, David K. Levine.
    6. Chanjin Chung & Tracy Boyer & Sungill Han, 2009. "Valuing Quality Attributes and Country of Origin in the Korean Beef Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 682-698.
    7. Jutta Roosen & Jayson L. Lusk & John A. Fox, 2003. "Consumer demand for and attitudes toward alternative beef labeling strategies in France, Germany, and the UK," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 77-90.
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