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Traceability as Part of Competitive Strategy in the Fruit Supply Chain


  • Canavari, Maurizio
  • Centonze, Roberta
  • Spadoni, Roberta


This paper discusses traceability as part of information management in fruit supply chains of Emilia-Romagna, Italy. A review of the rules in use for traceability distinguishes between a proper traceability and a traceability plus (T+), embedded of many value attributes. Elements of competitive strategy, considered in the analysis of fruit supply chins of Emilia-Romagna, try to demonstrate that not only strategic but also operative choices determine the way a single firm or filiere manages traceability and information issues. Applications of such elements to buyers and sellers selection as well as to competing retailers of fruit supply chain, verify the hypothesis.

Suggested Citation

  • Canavari, Maurizio & Centonze, Roberta & Spadoni, Roberta, 2006. "Traceability as Part of Competitive Strategy in the Fruit Supply Chain," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25639, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae06:25639

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    References listed on IDEAS

    1. Feldmann, Martin & Müller, Stephanie, 2003. "An incentive scheme for true information providing in Supply Chains," Omega, Elsevier, vol. 31(2), pages 63-73, April.
    2. Meinzen-Dick, Ruth Suseela & Pradhan, Rajendra, 2002. "Legal pluralism and dynamic property rights:," CAPRi working papers 22, International Food Policy Research Institute (IFPRI).
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    Cited by:

    1. Wongprawmas, Rungsaran & Canavari, Maurizio, 2015. "Heterogeneity in consumer preferences for food safety lavel in Thailand," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202744, European Association of Agricultural Economists.
    2. Stranieri, Stefanella & Banterle, Alessandro, 2015. "Voluntary traceability standards: which is the role of risk?," 2015 Conference, August 9-14, 2015, Milan, Italy 212058, International Association of Agricultural Economists.
    3. Asioli, Daniele & Boecker, Andreas & Canavari, Maurizio, 2011. "Perceived Traceability Costs and Benefits in the Italian Fisheries Supply Chain," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4).
    4. Stranieri, S. & Cavaliere, A. & Banterle, A., 2015. "Voluntary traceability standards: which is the role of economic incentives?," 144th Seminar, February 9-13, 2015, Innsbruck-Igls, Austria 206213, European Association of Agricultural Economists.
    5. Engelseth, Per, 2013. "Multiplex Uses of Food-Product Standards," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 16(2).
    6. Brofman Epelbaum, Freddy Moises & Garcia Martinez, Marian, 2014. "The technological evolution of food traceability systems and their impact on firm sustainable performance: A RBV approach," International Journal of Production Economics, Elsevier, vol. 150(C), pages 215-224.
    7. Stranieri, S. & Cavaliere, A. & Banterle, A., 2015. "Voluntary traceability standards: which is the role of economic incentives?," 2015 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 206213, International European Forum on Innovation and System Dynamics in Food Networks.

    More about this item


    Traceability; Information management; Fruit supply chain; Food Consumption/Nutrition/Food Safety; Industrial Organization; L1; Q13;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness


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