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Selling Australia as "clean and green"

Author

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  • Chang, Hui-Shung (Christie)
  • Kristiansen, Paul

Abstract

"Green and clean" has been used as a key marketing tool to promote Australian products overseas. The rationale is that consumers are generally concerned about personal health and the environment and will choose, and pay price premiums, for products that are perceived to be clean (good for them) and green (good for the environment) over alternative products. But is Australia seen as clean and green? Is it really why people buy Australian? This paper attempts to investigate such questions

Suggested Citation

  • Chang, Hui-Shung (Christie) & Kristiansen, Paul, 2004. "Selling Australia as "clean and green"," 2004 Conference (48th), February 11-13, 2004, Melbourne, Australia 58393, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare04:58393
    DOI: 10.22004/ag.econ.58393
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    References listed on IDEAS

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    5. Pretty, J. N. & Brett, C. & Gee, D. & Hine, R. E. & Mason, C. F. & Morison, J. I. L. & Raven, H. & Rayment, M. D. & van der Bijl, G., 2000. "An assessment of the total external costs of UK agriculture," Agricultural Systems, Elsevier, vol. 65(2), pages 113-136, August.
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    Cited by:

    1. Hui‐Shung (Christie) Chang & Paul Kristiansen, 2006. "Selling Australia as ‘clean and green’," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(1), pages 103-113, March.
    2. Chang, Hui-Shung (Christie) & Kristiansen, Paul, 2006. "Selling Australia as ‘clean and green’," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 50(1), pages 1-11, March.

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