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Segmentation of Retail Food Store Formats in Qingdao, China

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  • Bai, Junfei
  • Wahl, Thomas I.
  • McCluskey, Jill J.

Abstract

This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At the same time, the rapid growth of hypermarkets in Qingdao is significantly challenging current supermarkets in this city, but they do not compete extensively with wet markets and small grocery stores. Further development of various categories of the food shopping store format is linked to store owned characteristics, potential interrelations among existing retail formats, as well as consumers' demographics and shopping habits.

Suggested Citation

  • Bai, Junfei & Wahl, Thomas I. & McCluskey, Jill J., 2006. "Segmentation of Retail Food Store Formats in Qingdao, China," 2006 Annual meeting, July 23-26, Long Beach, CA 21233, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea06:21233
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    File URL: http://purl.umn.edu/21233
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    References listed on IDEAS

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    1. Borsch-Supan, Axel & Hajivassiliou, Vassilis A., 1993. "Smooth unbiased multivariate probability simulators for maximum likelihood estimation of limited dependent variable models," Journal of Econometrics, Elsevier, vol. 58(3), pages 347-368, August.
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    3. Keane, Michael P, 1994. "A Computationally Practical Simulation Estimator for Panel Data," Econometrica, Econometric Society, vol. 62(1), pages 95-116, January.
    4. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
    5. Anonymous & Gehlhar, Mark J., 2005. "New Directions In Global Food Markets," Agricultural Information Bulletins 33751, United States Department of Agriculture, Economic Research Service.
    6. Dinghuan Hu & Thomas Reardon & Scott Rozelle & Peter Timmer & Honglin Wang, 2004. "The Emergence of Supermarkets with Chinese Characteristics: Challenges and Opportunities for China's Agricultural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 557-586, September.
    7. Lorenzo Cappellari & Stephen P. Jenkins, 2003. "Multivariate probit regression using simulated maximum likelihood," Stata Journal, StataCorp LP, vol. 3(3), pages 278-294, September.
    8. Shuguang Wang & Yongchang Zhang, 2005. "The New Retail Economy of Shanghai," Growth and Change, Wiley Blackwell, vol. 36(1), pages 41-73.
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