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Publications

by members of

School of Marketing
Business School
University of South Australia
Adelaide, Australia

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2015

  1. Lars Meyer-Waarden & John Dawes & Carl Driesner, 2015. "The longitudinal évolution of repeat purchase behavior in the US and UK," Post-Print halshs-01260502, HAL.

2014

  1. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2014. "Golden Rule of Forecasting: Be conservative," MPRA Paper 53579, University Library of Munich, Germany.

2012

  1. Green, Kesten C. & Armstrong, J. Scott, 2012. "Evidence on the effects of mandatory disclaimers in advertising," MPRA Paper 37766, University Library of Munich, Germany.
  2. Armstrong, J. Scott & Green, Kesten C., 2012. "Effects of corporate social responsibility and irresponsibility policies," MPRA Paper 43007, University Library of Munich, Germany.
  3. John Dawes & Bryon Sharp & Malcom Wrigth & Carl Driesener & Lars Meyer-Waarden & Lara Stocchi & Philip Stern, 2012. "It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline," Post-Print halshs-00862211, HAL.
  4. John Dawes & Lars Meyer-Waarden & Carl Driesener, 2012. "Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA," Post-Print halshs-00742356, HAL.

2011

  1. John Dawes & Lars Meyer-Waarden & Carl Driesener, 2011. "The evolution of Repeat Purchase Behavior," Post-Print halshs-00739468, HAL.

2009

  1. Green, Kesten C. & Armstrong, J. Scott, 2009. "Role thinking: Standing in other people’s shoes to forecast decisions in conflicts," MPRA Paper 16422, University Library of Munich, Germany.

2008

  1. Green, Kesten C., 2008. "Assessing probabilistic forecasts about particular situations," MPRA Paper 8836, University Library of Munich, Germany.
  2. Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm, 2008. "Predicting elections from politicians’ faces," MPRA Paper 9150, University Library of Munich, Germany.
  3. Green, Kesten C & Armstrong, J Scott & Soon, Willie, 2008. "Benchmark forecasts for climate change," MPRA Paper 12163, University Library of Munich, Germany.
  4. Wright, Malcolm, 2008. "A new theorem for optimizing the advertising budget," MPRA Paper 10565, University Library of Munich, Germany, revised 15 Sep 2008.
  5. Marc Vanhuele & Malcolm Wright & Robert East, 2008. "Consumer Behaviour: Applications in Marketing," Post-Print hal-00457586, HAL.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007. "Global warming: Forecasts by scientists versus scientific forecasts," MPRA Paper 4361, University Library of Munich, Germany.
  2. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2007. "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," MPRA Paper 4663, University Library of Munich, Germany.
  3. Armstrong, J. Scott & Green, Kesten C. & Soon, Willie, 2007. "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," MPRA Paper 6317, University Library of Munich, Germany.
  4. Wright, Malcolm & Armstrong, J. Scott, 2007. "Verification of Citations: Fawlty Towers of Knowledge?," MPRA Paper 4149, University Library of Munich, Germany.

2005

  1. Kesten C. Green & J. Scott Armstrong, 2005. "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers 17/05, Monash University, Department of Econometrics and Business Statistics.
  2. J. Scott Armstrong & Kesten C. Green, 2005. "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers 24/05, Monash University, Department of Econometrics and Business Statistics.
  3. Kesten C. Green & J. Scott Armstrong, 2005. "The war in Iraq: Should we have expected better forecasts?," Others 0511003, University Library of Munich, Germany.

2004

  1. Kesten C. Green & J. Scott Armstrong, 2004. "Structured analogies for forecasting," Monash Econometrics and Business Statistics Working Papers 17/04, Monash University, Department of Econometrics and Business Statistics.
  2. Kesten C. Green, 2004. "Further evidence on game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts," Monash Econometrics and Business Statistics Working Papers 18/04, Monash University, Department of Econometrics and Business Statistics.
  3. Kesten C. Green & J. Scott Armstrong, 2004. "Value of Expertise For Forecasting Decisions in Conflicts," Monash Econometrics and Business Statistics Working Papers 27/04, Monash University, Department of Econometrics and Business Statistics.

Journal articles

2018

  1. J. Scott Armstrong & Kesten C. Green, 2018. "Forecasting methods and principles: Evidence-based checklists," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(2), pages 103-159, April.
  2. Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela, 2018. "Are promoters valuable customers? An application of the net promoter scale to predict future customer spend," Australasian marketing journal, Elsevier, vol. 26(1), pages 3-9.

2017

  1. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.

2016

  1. Stern, Philip & Wright, Malcolm, 2016. "The adoption of new prescription drugs is strongly associated with prior category prescribing rate," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 220-224.

2015

  1. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015. "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, vol. 68(8), pages 1717-1731.
  2. Green, Kesten C. & Armstrong, J. Scott, 2015. "Simple versus complex forecasting: The evidence," Journal of Business Research, Elsevier, vol. 68(8), pages 1678-1685.
  3. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2015. "Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you," Journal of Business Research, Elsevier, vol. 68(8), pages 1768-1771.
  4. Wright, Malcolm J. & Stern, Philip, 2015. "Forecasting new product trial with analogous series," Journal of Business Research, Elsevier, vol. 68(8), pages 1732-1738.
  5. Dawes, John & Meyer-Waarden, Lars & Driesener, Carl, 2015. "Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA," Journal of Business Research, Elsevier, vol. 68(2), pages 425-432.

2014

  1. Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes, 2014. "Predicting future purchases with the Poisson log-normal model," Marketing Letters, Springer, vol. 25(2), pages 219-234, June.
  2. Riebe, Erica & Wright, Malcolm & Stern, Philip & Sharp, Byron, 2014. "How to grow a brand: Retain or acquire customers?," Journal of Business Research, Elsevier, vol. 67(5), pages 990-997.
  3. Dawes, John, 2014. "Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data," Journal of Business Research, Elsevier, vol. 67(9), pages 1933-1943.

2013

  1. Armstrong, J. Scott & Green, Kesten C., 2013. "Effects of corporate social responsibility and irresponsibility policies," Journal of Business Research, Elsevier, vol. 66(10), pages 1922-1927.
  2. Dawes, John & Nenycz-Thiel, Magda, 2013. "Analyzing the intensity of private label competition across retailers," Journal of Business Research, Elsevier, vol. 66(1), pages 60-66.

2012

  1. Wright, Malcolm & Russell, Deborah, 2012. "Some philosophical problems for service-dominant logic in marketing," Australasian marketing journal, Elsevier, vol. 20(3), pages 218-223.
  2. Vipul Pare & John Dawes, 2012. "The persistence of excess brand loyalty over multiple years," Marketing Letters, Springer, vol. 23(1), pages 163-175, March.

2011

  1. Green, Kesten C. & Armstrong, J. Scott, 2011. "Role thinking: Standing in other people's shoes to forecast decisions in conflicts," International Journal of Forecasting, Elsevier, vol. 27(1), pages 69-80, January.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2011. "Research on Forecasting for the Manmade Global Warming Alarm," Energy & Environment, , vol. 22(8), pages 1091-1104, December.

2010

  1. Nenycz-Thiel, Magda & Sharp, Byron & Dawes, John & Romaniuk, Jenni, 2010. "Competition for memory retrieval between private label and national brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1142-1147, November.

2009

  1. Green, Kesten C. & Armstrong, J. Scott & Soon, Willie, 2009. "Validity of climate change forecasting for public policy decision making," International Journal of Forecasting, Elsevier, vol. 25(4), pages 826-832, October.

2008

  1. Kesten Green & Len Tashman, 2008. "Should We Define Forecast Error as E = F - A Or E = A - F?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 10, pages 38-40, Summer.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2008. "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," Interfaces, INFORMS, vol. 38(5), pages 382-405, October.
  3. Malcolm Wright & J. Scott Armstrong, 2008. "The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?," Interfaces, INFORMS, vol. 38(2), pages 125-139, April.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007. "Structured analogies for forecasting," International Journal of Forecasting, Elsevier, vol. 23(3), pages 365-376.
  2. Kesten Green & J. Scott Armstrong & Andreas Graefe, 2007. "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 8, pages 17-20, Fall.
  3. Kesten C. Green & J. Scott Armstrong, 2007. "The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts," Interfaces, INFORMS, vol. 37(3), pages 287-299, June.
  4. Kesten C. Green & J. Scott Armstrong, 2007. "Global Warming: Forecasts by Scientists Versus Scientific Forecasts," Energy & Environment, , vol. 18(7), pages 997-1021, December.

2005

  1. Green, Kesten C., 2005. "Game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts: Further evidence," International Journal of Forecasting, Elsevier, vol. 21(3), pages 463-472.
  2. Kesten C. Green & J. Scott Armstrong, 2005. "The War in Iraq: Should We Have Expected Better Forecasts?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 2, pages 50-52, October.

2002

  1. Green, Kesten C., 2002. "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement," International Journal of Forecasting, Elsevier, vol. 18(3), pages 321-344.
  2. Green, Kesten C., 2002. "Embroiled in a conflict: who do you call?," International Journal of Forecasting, Elsevier, vol. 18(3), pages 389-395.

2000

  1. John Dawes, 2000. "Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 173-199, September.

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