Forecasting new product trial with analogous series
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DOI: 10.1016/j.jbusres.2015.03.032
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References listed on IDEAS
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"Golden rule of forecasting: Be conservative,"
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- Brighton, Henry & Gigerenzer, Gerd, 2015. "The bias bias," Journal of Business Research, Elsevier, vol. 68(8), pages 1772-1784.
- Ramírez-Hassan, Andrés & Montoya-Blandón, Santiago, 2020. "Forecasting from others’ experience: Bayesian estimation of the generalized Bass model," International Journal of Forecasting, Elsevier, vol. 36(2), pages 442-465.
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- Fabio Antonialli, 2019. "International benchmark on experimentations with Autonomous Shuttles for Collective Transport," Post-Print hal-02489797, HAL.
- Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015.
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- Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2014. "Golden Rule of Forecasting: Be conservative," MPRA Paper 53579, University Library of Munich, Germany.
- Mayukh Dass & Masoud Moradi & Fereshteh Zihagh, 2023. "Forecasting purchase rates of new products introduced in existing categories," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 385-408, September.
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- Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019. "Retail forecasting: research and practice," MPRA Paper 89356, University Library of Munich, Germany.
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- Anna Borucka, 2023. "Seasonal Methods of Demand Forecasting in the Supply Chain as Support for the Company’s Sustainable Growth," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
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More about this item
Keywords
New products; Consumer trial; Penetration growth; Analogous series; Empirical generalization; Pharmaceuticals; Packaged goods;All these keywords.
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