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Publications

by members of

Ehrenberg-Bass Institute for Marketing Science
School of Marketing
Business School
University of South Australia
Adelaide, Australia

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2014

  1. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2014. "Golden Rule of Forecasting: Be conservative," MPRA Paper 53579, University Library of Munich, Germany.

2012

  1. Green, Kesten C. & Armstrong, J. Scott, 2012. "Evidence on the effects of mandatory disclaimers in advertising," MPRA Paper 37766, University Library of Munich, Germany.
  2. Armstrong, J. Scott & Green, Kesten C., 2012. "Effects of corporate social responsibility and irresponsibility policies," MPRA Paper 43007, University Library of Munich, Germany.

2009

  1. Green, Kesten C. & Armstrong, J. Scott, 2009. "Role thinking: Standing in other people’s shoes to forecast decisions in conflicts," MPRA Paper 16422, University Library of Munich, Germany.

2008

  1. Green, Kesten C & Armstrong, J Scott & Soon, Willie, 2008. "Benchmark forecasts for climate change," MPRA Paper 12163, University Library of Munich, Germany.
  2. Green, Kesten C., 2008. "Assessing probabilistic forecasts about particular situations," MPRA Paper 8836, University Library of Munich, Germany.
  3. Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm, 2008. "Predicting elections from politicians’ faces," MPRA Paper 9150, University Library of Munich, Germany.
  4. Marc Vanhuele & Malcolm Wright & Robert East, 2008. "Consumer Behaviour: Applications in Marketing," Post-Print hal-00457586, HAL.
  5. Wright, Malcolm, 2008. "A new theorem for optimizing the advertising budget," MPRA Paper 10565, University Library of Munich, Germany, revised 15 Sep 2008.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007. "Global warming: Forecasts by scientists versus scientific forecasts," MPRA Paper 4361, University Library of Munich, Germany.
  2. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2007. "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," MPRA Paper 4663, University Library of Munich, Germany.
  3. Armstrong, J. Scott & Green, Kesten C. & Soon, Willie, 2007. "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," MPRA Paper 6317, University Library of Munich, Germany.
  4. Wright, Malcolm & Armstrong, J. Scott, 2007. "Verification of Citations: Fawlty Towers of Knowledge?," MPRA Paper 4149, University Library of Munich, Germany.

2005

  1. Kesten C. Green & J. Scott Armstrong, 2005. "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers 17/05, Monash University, Department of Econometrics and Business Statistics.
  2. J. Scott Armstrong & Kesten C. Green, 2005. "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers 24/05, Monash University, Department of Econometrics and Business Statistics.
  3. Kesten C. Green & J. Scott Armstrong, 2005. "The war in Iraq: Should we have expected better forecasts?," Others 0511003, University Library of Munich, Germany.

2004

  1. Kesten C. Green & J. Scott Armstrong, 2004. "Structured analogies for forecasting," Monash Econometrics and Business Statistics Working Papers 17/04, Monash University, Department of Econometrics and Business Statistics.
  2. Kesten C. Green, 2004. "Further evidence on game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts," Monash Econometrics and Business Statistics Working Papers 18/04, Monash University, Department of Econometrics and Business Statistics.
  3. Kesten C. Green & J. Scott Armstrong, 2004. "Value of Expertise For Forecasting Decisions in Conflicts," Monash Econometrics and Business Statistics Working Papers 27/04, Monash University, Department of Econometrics and Business Statistics.

Journal articles

2024

  1. Kesten C. Green, 2024. "J. Scott Armstrong (1937 - 2023): Iconoclast and Champion of Science for Practical Purposes," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 72, pages 5-7, Q1.

2022

  1. Trinh, Giang & Wright, Malcolm J., 2022. "Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).

2021

  1. Schnack, Alexander & Wright, Malcolm J. & Holdershaw, Judith L., 2021. "Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  2. Schnack, Alexander & Wright, Malcolm J. & Elms, Jonathan, 2021. "Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

2020

  1. Daniel P. Carlisle & Pamela M. Feetham & Malcolm J. Wright & Damon A. H. Teagle, 2020. "The public remain uninformed and wary of climate engineering," Climatic Change, Springer, vol. 160(2), pages 303-322, May.

2019

  1. Andreas Graefe & Kesten C Green & J Scott Armstrong, 2019. "Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries," PLOS ONE, Public Library of Science, vol. 14(1), pages 1-14, January.

2018

  1. J. Scott Armstrong & Kesten C. Green, 2018. "Forecasting methods and principles: Evidence-based checklists," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(2), pages 103-159, April.
  2. Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela, 2018. "Are promoters valuable customers? An application of the net promoter scale to predict future customer spend," Australasian marketing journal, Elsevier, vol. 26(1), pages 3-9.

2017

  1. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.

2016

  1. Stern, Philip & Wright, Malcolm, 2016. "The adoption of new prescription drugs is strongly associated with prior category prescribing rate," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 220-224.

2015

  1. Green, Kesten C. & Armstrong, J. Scott, 2015. "Simple versus complex forecasting: The evidence," Journal of Business Research, Elsevier, vol. 68(8), pages 1678-1685.
  2. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015. "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, vol. 68(8), pages 1717-1731.
  3. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2015. "Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you," Journal of Business Research, Elsevier, vol. 68(8), pages 1768-1771.
  4. Wright, Malcolm J. & Stern, Philip, 2015. "Forecasting new product trial with analogous series," Journal of Business Research, Elsevier, vol. 68(8), pages 1732-1738.

2014

  1. Riebe, Erica & Wright, Malcolm & Stern, Philip & Sharp, Byron, 2014. "How to grow a brand: Retain or acquire customers?," Journal of Business Research, Elsevier, vol. 67(5), pages 990-997.
  2. Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes, 2014. "Predicting future purchases with the Poisson log-normal model," Marketing Letters, Springer, vol. 25(2), pages 219-234, June.
  3. Malcolm J. Wright & Damon A. H. Teagle & Pamela M. Feetham, 2014. "A quantitative evaluation of the public response to climate engineering," Nature Climate Change, Nature, vol. 4(2), pages 106-110, February.

2013

  1. Armstrong, J. Scott & Green, Kesten C., 2013. "Effects of corporate social responsibility and irresponsibility policies," Journal of Business Research, Elsevier, vol. 66(10), pages 1922-1927.

2012

  1. Wright, Malcolm & Russell, Deborah, 2012. "Some philosophical problems for service-dominant logic in marketing," Australasian marketing journal, Elsevier, vol. 20(3), pages 218-223.

2011

  1. Green, Kesten C. & Armstrong, J. Scott, 2011. "Role thinking: Standing in other people's shoes to forecast decisions in conflicts," International Journal of Forecasting, Elsevier, vol. 27(1), pages 69-80, January.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2011. "Research on Forecasting for the Manmade Global Warming Alarm," Energy & Environment, , vol. 22(8), pages 1091-1104, December.

2009

  1. Green, Kesten C. & Armstrong, J. Scott & Soon, Willie, 2009. "Validity of climate change forecasting for public policy decision making," International Journal of Forecasting, Elsevier, vol. 25(4), pages 826-832, October.

2008

  1. Kesten Green & Len Tashman, 2008. "Should We Define Forecast Error as E = F - A Or E = A - F?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 10, pages 38-40, Summer.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2008. "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," Interfaces, INFORMS, vol. 38(5), pages 382-405, October.
  3. Malcolm Wright & J. Scott Armstrong, 2008. "The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?," Interfaces, INFORMS, vol. 38(2), pages 125-139, April.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007. "Structured analogies for forecasting," International Journal of Forecasting, Elsevier, vol. 23(3), pages 365-376.
  2. Kesten Green & J. Scott Armstrong & Andreas Graefe, 2007. "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 8, pages 17-20, Fall.
  3. Kesten C. Green & J. Scott Armstrong, 2007. "The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts," Interfaces, INFORMS, vol. 37(3), pages 287-299, June.
  4. Kesten C. Green & J. Scott Armstrong, 2007. "Global Warming: Forecasts by Scientists Versus Scientific Forecasts," Energy & Environment, , vol. 18(7), pages 997-1021, December.

2005

  1. Green, Kesten C., 2005. "Game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts: Further evidence," International Journal of Forecasting, Elsevier, vol. 21(3), pages 463-472.
  2. Kesten C. Green & J. Scott Armstrong, 2005. "The War in Iraq: Should We Have Expected Better Forecasts?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 2, pages 50-52, October.

2002

  1. Green, Kesten C., 2002. "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement," International Journal of Forecasting, Elsevier, vol. 18(3), pages 321-344.
  2. Green, Kesten C., 2002. "Embroiled in a conflict: who do you call?," International Journal of Forecasting, Elsevier, vol. 18(3), pages 389-395.

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