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Publications

by members of

Adelaide University → School of Marketing → Ehrenberg-Bass Institute for Marketing Science

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2014

  1. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2014, "Golden Rule of Forecasting: Be conservative," MPRA Paper, University Library of Munich, Germany, number 53579, Feb.

2012

  1. Green, Kesten C. & Armstrong, J. Scott, 2012, "Evidence on the effects of mandatory disclaimers in advertising," MPRA Paper, University Library of Munich, Germany, number 37766, Mar.
  2. Armstrong, J. Scott & Green, Kesten C., 2012, "Effects of corporate social responsibility and irresponsibility policies," MPRA Paper, University Library of Munich, Germany, number 43007, Dec.

2009

  1. Green, Kesten C. & Armstrong, J. Scott, 2009, "Role thinking: Standing in other people’s shoes to forecast decisions in conflicts," MPRA Paper, University Library of Munich, Germany, number 16422, May.

2008

  1. Green, Kesten C & Armstrong, J Scott & Soon, Willie, 2008, "Benchmark forecasts for climate change," MPRA Paper, University Library of Munich, Germany, number 12163, Dec.
  2. Green, Kesten C., 2008, "Assessing probabilistic forecasts about particular situations," MPRA Paper, University Library of Munich, Germany, number 8836, Apr.
  3. Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm, 2008, "Predicting elections from politicians’ faces," MPRA Paper, University Library of Munich, Germany, number 9150, Jun.
  4. Marc Vanhuele & Malcolm Wright & Robert East, 2008, "Consumer Behaviour: Applications in Marketing," Post-Print, HAL, number hal-00457586, Jan.
  5. Wright, Malcolm, 2008, "A new theorem for optimizing the advertising budget," MPRA Paper, University Library of Munich, Germany, number 10565, Apr, revised 15 Sep 2008.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007, "Global warming: Forecasts by scientists versus scientific forecasts," MPRA Paper, University Library of Munich, Germany, number 4361, Aug.
  2. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2007, "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," MPRA Paper, University Library of Munich, Germany, number 4663, Aug.
  3. Armstrong, J. Scott & Green, Kesten C. & Soon, Willie, 2007, "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," MPRA Paper, University Library of Munich, Germany, number 6317, Dec.
  4. Wright, Malcolm & Armstrong, J. Scott, 2007, "Verification of Citations: Fawlty Towers of Knowledge?," MPRA Paper, University Library of Munich, Germany, number 4149, Jul.

2005

  1. Kesten C. Green & J. Scott Armstrong, 2005, "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/05, Jul.
  2. J. Scott Armstrong & Kesten C. Green, 2005, "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 24/05, Sep.
  3. Kesten C. Green & J. Scott Armstrong, 2005, "The war in Iraq: Should we have expected better forecasts?," Others, University Library of Munich, Germany, number 0511003, Nov.

2004

  1. Kesten C. Green & J. Scott Armstrong, 2004, "Structured analogies for forecasting," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 17/04, Nov.
  2. Kesten C. Green, 2004, "Further evidence on game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 18/04, Nov.
  3. Kesten C. Green & J. Scott Armstrong, 2004, "Value of Expertise For Forecasting Decisions in Conflicts," Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics, number 27/04, Dec.

Journal articles

2024

  1. Kesten C. Green, 2024, "J. Scott Armstrong (1937 - 2023): Iconoclast and Champion of Science for Practical Purposes," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 72, pages 5-7, Q1.
  2. Robert East & Malcolm Wright, 2024, "Potential Predictors of Psychologically Based Stock Price Movements," JRFM, MDPI, volume 17, issue 8, pages 1-17, July.
  3. Philip Mecredy & Malcolm Wright & Pamela Feetham & Philip Stern, 2024, "Remembering less, or needing less? Age-related differences in the purchase funnel," Marketing Letters, Springer, volume 35, issue 2, pages 171-186, June, DOI: 10.1007/s11002-023-09681-8.
  4. Daniel P. Carlisle & Pamela M. Feetham & Malcolm J. Wright & Damon A. H. Teagle, 2024, "Public response to decarbonisation through alternative shipping fuels," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, volume 26, issue 8, pages 20737-20756, August, DOI: 10.1007/s10668-023-03499-0.

2022

  1. Trinh, Giang & Wright, Malcolm J., 2022, "Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model," Journal of Retailing and Consumer Services, Elsevier, volume 64, issue C, DOI: 10.1016/j.jretconser.2021.102809.

2021

  1. Schnack, Alexander & Wright, Malcolm J. & Holdershaw, Judith L., 2021, "Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation," Journal of Retailing and Consumer Services, Elsevier, volume 58, issue C, DOI: 10.1016/j.jretconser.2020.102266.
  2. Schnack, Alexander & Wright, Malcolm J. & Elms, Jonathan, 2021, "Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments," Journal of Retailing and Consumer Services, Elsevier, volume 61, issue C, DOI: 10.1016/j.jretconser.2021.102581.

2020

  1. Daniel P. Carlisle & Pamela M. Feetham & Malcolm J. Wright & Damon A. H. Teagle, 2020, "The public remain uninformed and wary of climate engineering," Climatic Change, Springer, volume 160, issue 2, pages 303-322, May, DOI: 10.1007/s10584-020-02706-5.

2019

  1. Andreas Graefe & Kesten C Green & J Scott Armstrong, 2019, "Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries," PLOS ONE, Public Library of Science, volume 14, issue 1, pages 1-14, January, DOI: 10.1371/journal.pone.0209850.

2018

  1. J. Scott Armstrong & Kesten C. Green, 2018, "Forecasting methods and principles: Evidence-based checklists," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, volume 28, issue 2, pages 103-159, April, DOI: 10.1080/21639159.2018.1441735.
  2. Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela, 2018, "Are promoters valuable customers? An application of the net promoter scale to predict future customer spend," Australasian marketing journal, Elsevier, volume 26, issue 1, pages 3-9, DOI: 10.1016/j.ausmj.2017.12.001.

2017

  1. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017, "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, volume 37, issue C, pages 182-194, DOI: 10.1016/j.jretconser.2017.02.003.

2016

  1. Stern, Philip & Wright, Malcolm, 2016, "The adoption of new prescription drugs is strongly associated with prior category prescribing rate," International Journal of Research in Marketing, Elsevier, volume 33, issue 1, pages 220-224, DOI: 10.1016/j.ijresmar.2015.12.002.

2015

  1. Green, Kesten C. & Armstrong, J. Scott, 2015, "Simple versus complex forecasting: The evidence," Journal of Business Research, Elsevier, volume 68, issue 8, pages 1678-1685, DOI: 10.1016/j.jbusres.2015.03.026.
  2. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015, "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, volume 68, issue 8, pages 1717-1731, DOI: 10.1016/j.jbusres.2015.03.031.
  3. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2015, "Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you," Journal of Business Research, Elsevier, volume 68, issue 8, pages 1768-1771, DOI: 10.1016/j.jbusres.2015.03.036.
  4. Wright, Malcolm J. & Stern, Philip, 2015, "Forecasting new product trial with analogous series," Journal of Business Research, Elsevier, volume 68, issue 8, pages 1732-1738, DOI: 10.1016/j.jbusres.2015.03.032.

2014

  1. Riebe, Erica & Wright, Malcolm & Stern, Philip & Sharp, Byron, 2014, "How to grow a brand: Retain or acquire customers?," Journal of Business Research, Elsevier, volume 67, issue 5, pages 990-997, DOI: 10.1016/j.jbusres.2013.08.005.
  2. Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes, 2014, "Predicting future purchases with the Poisson log-normal model," Marketing Letters, Springer, volume 25, issue 2, pages 219-234, June, DOI: 10.1007/s11002-013-9254-1.
  3. Malcolm J. Wright & Damon A. H. Teagle & Pamela M. Feetham, 2014, "A quantitative evaluation of the public response to climate engineering," Nature Climate Change, Nature, volume 4, issue 2, pages 106-110, February, DOI: 10.1038/nclimate2087.

2013

  1. Armstrong, J. Scott & Green, Kesten C., 2013, "Effects of corporate social responsibility and irresponsibility policies," Journal of Business Research, Elsevier, volume 66, issue 10, pages 1922-1927, DOI: 10.1016/j.jbusres.2013.02.014.

2012

  1. Wright, Malcolm & Russell, Deborah, 2012, "Some philosophical problems for service-dominant logic in marketing," Australasian marketing journal, Elsevier, volume 20, issue 3, pages 218-223, DOI: 10.1016/j.ausmj.2012.02.002.

2011

  1. Green, Kesten C. & Armstrong, J. Scott, 2011, "Role thinking: Standing in other people's shoes to forecast decisions in conflicts," International Journal of Forecasting, Elsevier, volume 27, issue 1, pages 69-80, January.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2011, "Research on Forecasting for the Manmade Global Warming Alarm," Energy & Environment, , volume 22, issue 8, pages 1091-1104, December.

2009

  1. Green, Kesten C. & Armstrong, J. Scott & Soon, Willie, 2009, "Validity of climate change forecasting for public policy decision making," International Journal of Forecasting, Elsevier, volume 25, issue 4, pages 826-832, October.

2008

  1. Kesten Green & Len Tashman, 2008, "Should We Define Forecast Error as E = F - A Or E = A - F?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 10, pages 38-40, Summer.
  2. J. Scott Armstrong & Kesten C. Green & Willie Soon, 2008, "Polar Bear Population Forecasts: A Public-Policy Forecasting Audit," Interfaces, INFORMS, volume 38, issue 5, pages 382-405, October, DOI: 10.1287/inte.1080.0383.
  3. Malcolm Wright & J. Scott Armstrong, 2008, "The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?," Interfaces, INFORMS, volume 38, issue 2, pages 125-139, April, DOI: 10.1287/inte.1070.0317.

2007

  1. Green, Kesten C. & Armstrong, J. Scott, 2007, "Structured analogies for forecasting," International Journal of Forecasting, Elsevier, volume 23, issue 3, pages 365-376.
  2. Kesten Green & J. Scott Armstrong & Andreas Graefe, 2007, "Methods to Elicit Forecasts from Groups: Delphi and Prediction Markets Compared," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 8, pages 17-20, Fall.
  3. Kesten C. Green & J. Scott Armstrong, 2007, "The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts," Interfaces, INFORMS, volume 37, issue 3, pages 287-299, June, DOI: 10.1287/inte.1060.0262.
  4. Kesten C. Green & J. Scott Armstrong, 2007, "Global Warming: Forecasts by Scientists Versus Scientific Forecasts," Energy & Environment, , volume 18, issue 7, pages 997-1021, December, DOI: 10.1260/095830507782616887.

2005

  1. Green, Kesten C., 2005, "Game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts: Further evidence," International Journal of Forecasting, Elsevier, volume 21, issue 3, pages 463-472.
  2. Kesten C. Green & J. Scott Armstrong, 2005, "The War in Iraq: Should We Have Expected Better Forecasts?," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 2, pages 50-52, October.

2002

  1. Green, Kesten C., 2002, "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement," International Journal of Forecasting, Elsevier, volume 18, issue 3, pages 321-344.
  2. Green, Kesten C., 2002, "Embroiled in a conflict: who do you call?," International Journal of Forecasting, Elsevier, volume 18, issue 3, pages 389-395.

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