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Publications

by alumni of

Facultatea de Marketing
Academia de Studii Economice din Bucureşti
Bucureşti, Romania

(Faculty of Marketing, Bucharest Academy of Economic Studies)

These are publications listed in RePEc written by alumni of the above institution who are registered with the RePEc Author Service and listed in the RePEc Genealogy. List of alumni. For a list of publications by current members of the department, see here. Register yourself.

This page is updated in the first days of each month.


| Working papers | Journal articles | Books |

Working papers

2012

  1. Mihai Orzan & Octav Macovei & Gheorghe Orzan, 2012. "Drawbacks Of Online Relationships: Trust And Privacy Concerns Over Social Media Websites," Social Responsibility, Ethics and Sustainable Business 35, Bucharest University of Economic Studies.
  2. Călin Vegheș & Mihai Orzan & Cătălin Silvestru & Gheorghe Orzan & Ramona Camelia Bere, 2012. "Privacy Issues Of Online Marketing Techniques In The Information Society," Social Responsibility, Ethics and Sustainable Business 47, Bucharest University of Economic Studies.

Journal articles

2017

  1. Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.

2016

  1. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.

2015

  1. Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketingcommunication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.

2014

  1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
  2. Calin Veghes & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer:Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.

2013

  1. Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
  2. VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
  3. Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
  4. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Mihai ORZAN & Ion PÂRGARU & Octavian ARSENE, 2013. "Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(6(583)), pages 7-34, June.

2012

  1. Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
  2. Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.
  3. Mihai Orzan & Octav Ionut Macovei, 2012. "Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 2-16, June.

2011

  1. Bogdan Georgescu & Mihai Orzan & Daniel Moise, 2011. "Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 60-67, June.
  2. Gheorghe Orzan & Calin Veghes & Mihai Orzan, 2011. "Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 10-20, September.
  3. ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.

2010

  1. Mihai Orzan, 2010. "Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 19-27, December.

2009

  1. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.

2008

  1. Mihai Orzan, 2008. "Utilizatorii sistemelor informatice de marketing – aspecte demografice si cognitive," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 2(1), pages 3-11, March.
  2. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.

2007

  1. Mihai Orzan & Gheorghe Orzan, 2007. "Word-of Mouth Marketing Vs Marketing Viral," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 76-80, July.
  2. Iuliana Cetina & Nora Mihail & Mihai Orzan, 2007. "Strategii de marketing in sectorul serviciilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(3), pages 54-59, July.
  3. Mihai Orzan, 2007. "Managementul riscurilor asociate instrumentelor de marketing online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 3-16, April.
  4. Mihai Orzan, 2007. "Utilitatea sistemelor informatice de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 6-12, January.
  5. Alin Stancu & Mihai Orzan, 2007. "Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 49-53, April.

Books

2007

  1. Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, May.

2006

  1. Gheorghe Orzan, 2006. "Marketing Information Systems," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 2, number 1 edited by Mihai Orzan, May.

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