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Publications

by alumni of

Facultatea de Marketing
Academia de Studii Economice din Bucureşti
Bucureşti, Romania

(Faculty of Marketing, Bucharest University of Economic Studies)

These are publications listed in RePEc written by alumni of the above institution who are registered with the RePEc Author Service and listed in the RePEc Genealogy. List of alumni. For a list of publications by current members of the department, see here. Register yourself.

This page is updated in the first days of each month.

| Working papers | Journal articles | Chapters |

Working papers

2012

  1. Mihai Orzan & Octav Macovei & Gheorghe Orzan, 2012. "Drawbacks Of Online Relationships: Trust And Privacy Concerns Over Social Media Websites," Social Responsibility, Ethics and Sustainable Business 35, Bucharest University of Economic Studies.
  2. Călin Vegheș & Mihai Orzan & Cătălin Silvestru & Gheorghe Orzan & Ramona Camelia Bere, 2012. "Privacy Issues Of Online Marketing Techniques In The Information Society," Social Responsibility, Ethics and Sustainable Business 47, Bucharest University of Economic Studies.

Journal articles

2024

  1. Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
  2. MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 09-16, March.
  3. MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 17-20, June.
  4. TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part I, Introduction," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 08-10, August.

2023

  1. Rodica Milena Zaharia & Tudor Edu & Razvan Zaharia, 2023. "Social and Technological Interactions in e-Societies," Societies, MDPI, vol. 13(11), pages 1-3, November.
  2. Alina Iorga Pisica & Tudor Edu & Rodica Milena Zaharia & Razvan Zaharia, 2023. "Implementing Artificial Intelligence in Higher Education: Pros and Cons from the Perspectives of Academics," Societies, MDPI, vol. 13(5), pages 1-13, May.
  3. STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 12-25, February.
  4. STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 31-33, July.
  5. MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 11-36, September.
  6. MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 09-13, December.

2022

  1. STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 08-12, October.
  2. BOTZOKAN, Nicolas Alexander & EDU, Tudor, 2022. "Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 28-36, October.
  3. STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 11-20, December.
  4. EDU Tudor & CONSTANTINESCU Raluca, 2022. "Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
  5. Yang Liu & Qi Li & Tudor Edu & Costel Negricea & Kim-Shyan Fam & Razvan Zaharia, 2022. "Modelling e-commerce customer reactions. Exploring online shopping carnivals in China," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3060-3082, December.
  6. Tudor Edu & Costel Negricea & Razvan Zaharia & Rodica Milena Zaharia, 2022. "Factors influencing student transition to online education in the COVID 19 pandemic lockdown: evidence from Romania," Economic Research-Ekonomska Istraživanja, Taylor & Francis Journals, vol. 35(1), pages 3291-3304, December.

2020

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.

2019

  1. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
  2. AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.

2018

  1. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, vol. 10(10), pages 1-27, October.
  2. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, vol. 11(1), pages 1-23, December.

2017

  1. Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.
  2. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.

2016

  1. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
  2. NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura, 2016. "Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 68-78, August.

2015

  1. Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.
  2. Costel NEGRICEA & Tudor EDU, 2015. "Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 187-198, december.

2014

  1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
  2. Călin Vegheş & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer: Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.
  3. Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
  4. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.

2013

  1. Călin Vegheş & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
  2. VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
  3. Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
  4. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Mihai ORZAN & Ion PÂRGARU & Octavian ARSENE, 2013. "Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(6(583)), pages 7-34, June.
  5. Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu, 2013. "Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 73-91, March.
  6. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.
  7. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
  8. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.

2012

  1. Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
  2. Călin Vegheş & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.
  3. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  4. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
  5. Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram, 2012. "Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model," Romanian Economic Business Review, Romanian-American University, vol. 7(2), pages 47-59, June.
  6. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.

2011

  1. ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.
  2. Revista Economica 57.4, 2011. "Revista Economica," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 57(4), pages 1-452.
  3. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
  4. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
  5. DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 22-29, September.
  6. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
  7. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
  8. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.

2009

  1. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 3(03(532)), pages 71-78, March.
  2. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.

2008

  1. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
  2. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.

Chapters

2017

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

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