Marketing Decision-Making in Hungarian SMEs
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- Kornél Németh & Zoltán Birkner & Andrea Katona & Nikoletta Göllény-Kovács & Attila Bai & Péter Balogh & Zoltán Gabnai & Erzsébet Péter, 2020. "Can Energy Be a “Local Product” Again? Hungarian Case Study," Sustainability, MDPI, Open Access Journal, vol. 12(3), pages 1-22, February.
More about this item
Keywordssmall and medium-sized enterprises; small and medium-sized enterprise marketing; small and medium-sized enterprise marketing decisions; the scope of small and medium-sized enterprise marketing; qualitative in-depth interviews;
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