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Examining Barriers To Success And Sources Of Assistance For U.S. Hispanic Female Entrepreneurs

Author

Listed:
  • MARILYN YOUNG

    (The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA)

  • JOHN JAMES CATER

    (The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA)

  • KEVIN JAMES

    (The University of Texas at Tyler, Soules College of Business, Department of Management and Marketing, 3900 University Blvd., Tyler, TX 75799, USA)

Abstract

This study examined the barriers to success and sources of assistance available for U.S. Hispanic female entrepreneurs. The goal of this research was to identify the problems, determine the source of solutions and then provide advice for the success of Hispanic female entrepreneurs. Our findings indicate that major barriers to success included a lack of capital and lack of marketing knowledge. In addition, our findings suggest that Hispanic female entrepreneurs turned to family members for assistance, rather than other sources of assistance. We advise that a break from this traditional behavior in seeking assistance is warranted. We provide suggestions for practitioners, researchers, and advisors in the form of three propositions.

Suggested Citation

  • Marilyn Young & John James Cater & Kevin James, 2019. "Examining Barriers To Success And Sources Of Assistance For U.S. Hispanic Female Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-22, June.
    • Handle: RePEc:wsi:jdexxx:v:24:y:2019:i:02:n:s1084946719500122
    DOI: 10.1142/S1084946719500122
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    References listed on IDEAS

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