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Innovations in Mobile Value-Added Services: Findings from Cases in India

Author

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  • Dharmesh Gupta

    (Shailesh J. Mehta School of Management, IIT Bombay, Mumbai, India)

  • Ruchita Gupta

    (#x2020;National Institute of Industrial Engineering, Mumbai, India)

  • Karuna Jain

    (#x2020;National Institute of Industrial Engineering, Mumbai, India)

  • Kirankumar S. Momaya

    (Shailesh J. Mehta School of Management, IIT Bombay, Mumbai, India)

Abstract

Convergence of internet and mobile technologies has fueled growth in service innovations in the telecommunication sector. Digitization has transformed telecommunication value chain from linear to nonlinear web, presenting the role of telecom operators in a dilemma. Objective of the research is to understand the dynamics of technology and service innovation for development of mobile value-added services (VAS). We study the process of service innovation in select mobile VAS in India and map their delivery process on enhanced telecom operations map (eTOM) framework. Our findings indicate challenges in managing sector-crossing service innovations effectively, presenting an opportunity to extend the existing framework.

Suggested Citation

  • Dharmesh Gupta & Ruchita Gupta & Karuna Jain & Kirankumar S. Momaya, 2017. "Innovations in Mobile Value-Added Services: Findings from Cases in India," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 1-27, December.
    • Handle: RePEc:wsi:ijitmx:v:14:y:2017:i:06:n:s0219877017500377
    DOI: 10.1142/S0219877017500377
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    2. Selva Staub & Senem Nart & Hüsnü Dayan, 2019. "The Role of Supportive Leader in Influencing Intrapreneurship and Innovation: A Study on the Printing Houses in Topkapi, Istanbul," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 1-11, June.
    3. Pradeep Dwivedi & Jawaher Ibrahim Alabdooli & Rajeev Dwivedi, 2021. "Role of FinTech Adoption for Competitiveness and Performance of the Bank: A Study of Banking Industry in UAE," International Journal of Global Business and Competitiveness, Springer, vol. 16(2), pages 130-138, December.
    4. Rahman, Md Mahabubur & Ara, Tasnim & Chakma, Rio, 2022. "Explaining geospatial variation in mobile phone ownership among rural women of Bangladesh: A multi-level and multidimensional approach," Telecommunications Policy, Elsevier, vol. 46(5).

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