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The Effects Of Innovation Implementation And Speed To Market On The Relationship Between Team Sense-Making, Trust, And Npd Success

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  • ADRIANA ANDREA AMAYA

    (Escuela Superior Politécnica del Litoral, ESPOL, ESPAE Graduate School of Management, Campus Peñas Malecón 100 y Loja, P. O. Box 09-01-5863, Guayaquil, Ecuador)

  • YING-KAI LIAO

    (Department of Business Administration, Nanhua University, No. 55 Sec. 1, Nanhua Rd., Dalin, Chiayi, 62249, Taiwan)

  • SIXTO CHANG

    (Instituto Nacional de Investigaciones Agropecuarias, Av. Eloy Alfaro N30-350 y Av. Amazonas, Quito, Ecuador)

Abstract

New product development (NPD) has long been regarded as an important issue for the success of business operations. One of the key determinants of NPD is innovation, which is highly related to innovation implementation. Both innovation implementation and NPD success require team sensemaking and trust. The purpose of this study is to examine the antecedents of innovation implementation and its mediating role through which it influences NPD success. A causal model was developed to examine relevant variables for innovation implementation on NPD success. A survey was conducted using the responses from 286 NPD team leaders in the Taiwanese high-tech industry. The results indicated that team sensemaking and trust can influence innovation implementation, which further promotes NPD success. The influences of team sensemaking capability and trust on NPD success can be mediated through the mediating role that innovation implementation plays. This report sheds light on the relevance of innovation implementation in a NPD context.

Suggested Citation

  • Adriana Andrea Amaya & Ying-Kai Liao & Sixto Chang, 2019. "The Effects Of Innovation Implementation And Speed To Market On The Relationship Between Team Sense-Making, Trust, And Npd Success," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-29, May.
    • Handle: RePEc:wsi:ijimxx:v:23:y:2019:i:04:n:s1363919619500294
    DOI: 10.1142/S1363919619500294
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