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Eco-clothing, consumer identity and ideology

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  • Kirsi Niinimäki

    (Aalto University, School of Art and Design, Helsinki, Finland)

Abstract

This paper aims to contribute to a better understanding of eco-fashion consumption and consumer purchase decisions while constructing one's self with external symbols, such as appearance, clothing and fashion items. This study approaches sustainable clothing from a grounding in design research and the meanings of material culture. The study uses sociology and social psychology; hence, the meaning of appearance and especially clothing and fashion is understood in a social context. This paper also takes an interdisciplinary approach to eco-clothes as cultural and design objects in a social and sustainable development context, objects that intertwine consumers' ethical attitudes and values and how they construct a concept of 'self' using external symbols. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Kirsi Niinimäki, 2010. "Eco-clothing, consumer identity and ideology," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(3), pages 150-162.
  • Handle: RePEc:wly:sustdv:v:18:y:2010:i:3:p:150-162
    DOI: 10.1002/sd.455
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    References listed on IDEAS

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    1. L. Randall Wray & Stephanie Bell, 2004. "Introduction," Chapters,in: Credit and State Theories of Money, chapter 1 Edward Elgar Publishing.
    2. Philippe Robert-Demontrond & R. Ringoot, 2004. "Introduction," Post-Print halshs-00081823, HAL.
    3. Brooker, George, 1976. " The Self-Actualizing Socially Conscious Consumer," Journal of Consumer Research, Oxford University Press, vol. 3(2), pages 107-112, Se.
    4. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
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