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An Improved Framework for Predicting Socially Responsible Consumption Behavior: The Development of a Processual Approach

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  • Myriam Ertz

Abstract

This paper reviews the literature on Socially-Responsible Consumption Behavior (SRCB) measurement and develops a framework of SRCB, based on the Model of Goal-Directed Behavior (MGB). First, this theoretical paper provides a conceptualization of SRCB. Second, it discusses the measurement scales developed so far for measuring SRCB. Third, it provides an MGB-based integrative framework of SRCB aimed at narrowing the attitude-behavior and intention-behavior gaps, frequently encountered in the literature. The analysis highlights the bi-dimensional structure – social and environmental concern – of SRCB and acknowledges its modular and evolutionary nature, contingent on the contexts in which it is intended to be measured. It therefore offers tremendous research opportunities for academic researchers and useful guidelines for marketers aiming at the exploration of consumers’ SRCB.

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  • Myriam Ertz, 2016. "An Improved Framework for Predicting Socially Responsible Consumption Behavior: The Development of a Processual Approach," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 88-99, April.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:4:p:88-99
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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