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Slow Fashion Consumer Behavior: A Literature Review

Author

Listed:
  • Mariana Domingos

    (DEGEIT—Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

  • Vera Teixeira Vale

    (Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), CEOS.PP, DEGEIT-Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, 3810-193 Aveiro, Portugal)

  • Silvia Faria

    (Research on Economics, Management and Information Technologies (REMIT), Universidade Portucalense, 4200-072 Porto, Portugal)

Abstract

This study aims to understand the dimensions associated with the behavior of the Slow Fashion consumer, their values, attitudes, and motivations, as well as to know in depth the literature related to Slow Fashion. The present article is a literature review related to the concept of “Slow Fashion”, and follows a qualitative methodology based on an in-depth literature review of 25 papers from the Scopus and Web of Science research databases. For this literature review, a content analysis was initially performed through a bibliometric analysis. Then, a mind map was developed where the five major dimensions related to Slow Fashion consumer behavior were identified: “ethical values”, “sustainable consumption”, “consumer motivations”, “consumer attitudes”, and “sustainability awareness”. We than related the mind map with the main conclusions of the literature review. The main limitation of this research results from the low number of published papers approaching the research concept. We were, however, able to identify the main concepts associated with the movement of Slow Fashion, thereby contributing to the available information on the variables that impact consumers’ purchasing decisions.

Suggested Citation

  • Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:2860-:d:761810
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    References listed on IDEAS

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    1. Róbert Štefko & Vladimira Steffek, 2018. "Key Issues in Slow Fashion: Current Challenges and Future Perspectives," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    2. Sojin Jung & Byoungho Jin, 2016. "Sustainable Development of Slow Fashion Businesses: Customer Value Approach," Sustainability, MDPI, vol. 8(6), pages 1-15, June.
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    5. Dooyoung Choi & Tae-Im Han, 2019. "Green Practices among Fashion Manufacturers: Relationship with Cultural Innovativeness and Perceived Benefits," Social Sciences, MDPI, vol. 8(5), pages 1-16, May.
    6. McNeill, Lisa S. & Snowdon, Jasmine, 2019. "Slow fashion – Balancing the conscious retail model within the fashion marketplace," Australasian marketing journal, Elsevier, vol. 27(4), pages 215-223.
    7. Alessandro Liberati & Douglas G Altman & Jennifer Tetzlaff & Cynthia Mulrow & Peter C Gøtzsche & John P A Ioannidis & Mike Clarke & P J Devereaux & Jos Kleijnen & David Moher, 2009. "The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-28, July.
    8. Caniato, Federico & Caridi, Maria & Crippa, Luca & Moretto, Antonella, 2012. "Environmental sustainability in fashion supply chains: An exploratory case based research," International Journal of Production Economics, Elsevier, vol. 135(2), pages 659-670.
    9. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    10. Michal Carrington & Benjamin Neville & Gregory Whitwell, 2010. "Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers," Journal of Business Ethics, Springer, vol. 97(1), pages 139-158, November.
    11. Kirsi Niinimäki, 2010. "Eco-clothing, consumer identity and ideology," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(3), pages 150-162.
    12. Sung, Jihyun & Woo, Hongjoo, 2019. "Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 120-128.
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    Cited by:

    1. Lyndsay Mesjar & Karen Cross & Yang Jiang & Josie Steed, 2023. "The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    2. Claire Estagnasié, 2023. "(Dé/re)construire le rapport au temps de travail dans une société post-croissance," Post-Print hal-04329933, HAL.
    3. Lihong Chen & Habiba Halepoto & Chunhong Liu & Xinfeng Yan & Lijun Qiu, 2022. "Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    4. An Liu & Emily Baines & Lisbeth Ku, 2022. "Slow Fashion Is Positively Linked to Consumers’ Well-Being: Evidence from an Online Questionnaire Study in China," Sustainability, MDPI, vol. 14(21), pages 1-21, October.
    5. Xiaoxiao Zhou & Ryoga Miyauchi & Yuki Inoue, 2023. "Sustainable Fashion Product Innovation: Continuous Value of Apparel Products on Second-Hand Product Trading Platforms," Sustainability, MDPI, vol. 15(10), pages 1-17, May.

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