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Understanding Risk Information Seeking and Processing during an Infectious Disease Outbreak: The Case of Zika Virus

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  • Austin Y. Hubner
  • Shelly R. Hovick

Abstract

This study draws on the Planned Risk Information Seeking Model (PRISM) to assess Zika virus information seeking and systematic processing, paying particular attention to the relationship between perceived knowledge and knowledge insufficiency. Novel risks, such as Zika, provide an interesting context for examining whether information‐seeking models, such as PRISM, are able to predict information seeking when available information is limited or scarce. A cross‐sectional, online study of men and women of childbearing age (N = 494) residing in the state of Florida was conducted. Our results provide some support for the PRISM for predicting Zika information seeking intention, as well as systematic processing of information. We also found that individuals with high levels of perceived knowledge were more likely to report high level of knowledge insufficiency, illustrating that contextual factors may impact the fit of risk information seeking models.

Suggested Citation

  • Austin Y. Hubner & Shelly R. Hovick, 2020. "Understanding Risk Information Seeking and Processing during an Infectious Disease Outbreak: The Case of Zika Virus," Risk Analysis, John Wiley & Sons, vol. 40(6), pages 1212-1225, June.
  • Handle: RePEc:wly:riskan:v:40:y:2020:i:6:p:1212-1225
    DOI: 10.1111/risa.13456
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    References listed on IDEAS

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    Cited by:

    1. Shu-Chu Sarrina Li & Shih-Yu Lo & Tai-Yee Wu & Te-Lin Chen, 2022. "Information Seeking and Processing during the Outbreak of COVID-19 in Taiwan: Examining the Effects of Emotions and Informational Subjective Norms," IJERPH, MDPI, vol. 19(15), pages 1-13, August.
    2. Wang, Fei & Zhang, Zhentai & Lin, Shoufu, 2023. "Purchase intention of Autonomous vehicles and industrial Policies: Evidence from a national survey in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).
    3. Daniela Costa & Nuno Fernandes & Joana Arantes & José Keating, 2022. "A dual-process approach to prosocial behavior under COVID-19 uncertainty," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-18, March.
    4. Seung-Kyoung Yang & Minji Kim, 2022. "Factors Influencing Preventive Behavior of COVID-19 among Nursing Students in South Korea," IJERPH, MDPI, vol. 19(19), pages 1-10, September.
    5. Weidan Cao & Qinghua Yang & Xinyao Zhang, 2023. "Understanding Information Processing and Protective Behaviors during the Pandemic: A Three-Wave Longitudinal Study," IJERPH, MDPI, vol. 20(5), pages 1-15, February.
    6. Rui He & Yungeng Li, 2021. "Media Exposure, Cancer Beliefs, and Cancer-Related Information-Seeking or Avoidance Behavior Patterns in China," IJERPH, MDPI, vol. 18(6), pages 1-22, March.

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