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Stackelberg leadership with demand uncertainty

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  • Zhiyong Liu

    (Kellogg School of Management, Northwestern University, USA)

Abstract

We consider a simple Stackelberg model with demand uncertainty only for the first mover in order to compare the advantages of leadership and flexibility, and use an example to provide some discussion about the endogenous order of moves in the presence of demand uncertainty. We find that only when the realized demand is in an intermediate zone does the first mover preserve its advantage; when the realized demand is far from its expected value, the second mover obtains higher profit than the leading firm, as the leadership advantage is dominated by the benefit of flexibility when demand fluctuation is significant. Even with this risk of losing flexibility under significant demand variation, for some parameter values in our model the first firm still has incentive to choose Stackelberg rather than Cournot competition. Copyright © 2005 John Wiley & Sons, Ltd.

Suggested Citation

  • Zhiyong Liu, 2005. "Stackelberg leadership with demand uncertainty," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 26(5), pages 345-350.
    • Handle: RePEc:wly:mgtdec:v:26:y:2005:i:5:p:345-350
    DOI: 10.1002/mde.1226
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    References listed on IDEAS

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    Cited by:

    1. Jae Wook Yoo & Richard Reed & Shung Jae Shin & David J. Lemak, 2009. "Strategic Choice and Performance in Late Movers: Influence of the Top Management Team's External Ties," Journal of Management Studies, Wiley Blackwell, vol. 46(2), pages 308-335, March.
    2. Lenhard, Severin, 2022. "Imperfect Competition with Costly Disposal," VfS Annual Conference 2022 (Basel): Big Data in Economics 264038, Verein für Socialpolitik / German Economic Association.
    3. Michael Kopel & Clemens Löffler, 2008. "Commitment, first-mover-, and second-mover advantage," Journal of Economics, Springer, vol. 94(2), pages 143-166, July.
    4. Bonein, Aurélie & Turolla, Stéphane, 2009. "Sequential location under one-sided demand uncertainty," Research in Economics, Elsevier, vol. 63(3), pages 145-159, September.
    5. Cumbul, Eray, 2021. "Stackelberg versus Cournot oligopoly with private information," International Journal of Industrial Organization, Elsevier, vol. 74(C).
    6. Lenhard, Severin, 2022. "Imperfect competition with costly disposal," International Journal of Industrial Organization, Elsevier, vol. 82(C).

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