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Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies

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  • Liam J. S. Boldt
  • Jill E. Hobbs
  • Patrick Lloyd‐Smith
  • Yang Yang

Abstract

Whether meat‐related terms should be permitted on the labels of plant‐based meat alternatives is hotly debated. Utilizing survey data featuring a discrete choice experiment, we examine consumer responses to plant‐based meat alternatives under three labeling scenarios: no restrictions; a ban on meat‐related terms; and a requirement for a qualifying statement. We find stronger preferences for plant‐based meat alternatives in an unregulated labeling environment versus a ban on meat‐related terms or when label qualifiers are present. Label qualifiers perform similarly to a ban. A latent class model identifies consumer segments with heterogeneous responses to the labeling policy environment.

Suggested Citation

  • Liam J. S. Boldt & Jill E. Hobbs & Patrick Lloyd‐Smith & Yang Yang, 2026. "Beyond Labels: Exploring Consumer Preferences for Plant‐Based Meat Labeling Policies," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 48(1), pages 123-136, March.
    • Handle: RePEc:wly:apecpp:v:48:y:2026:i:1:p:123-136
    DOI: 10.1002/aepp.70013
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