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Returns to US soybean export market development

Author

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  • Gary W. Williams

    (Department of Economics, Iowa State University, Ames, IA)

Abstract

The Foreign Agricultural Service and the American Soybean Association cooperate in one of the oldest and largest foreign market development programs. Over the years, soybean promotional efforts have had a modest yet significant effect on the United States soybean industry. Other sectors of US agriculture have benefited indirectly. Promotion has had positive impacts on both prices and exports with relatively high returns per dollar invested. A recent shift in emphasis from the promotion of soybeans to the promotion of soybean products has led to even greater revenues per dollar spent.

Suggested Citation

  • Gary W. Williams, 1985. "Returns to US soybean export market development," Agribusiness, John Wiley & Sons, Ltd., vol. 1(3), pages 243-263.
    • Handle: RePEc:wly:agribz:v:1:y:1985:i:3:p:243-263
    DOI: 10.1002/1520-6297(198523)1:3<243::AID-AGR2720010305>3.0.CO;2-7
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    References listed on IDEAS

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    1. Eithan Hochman & Uri Regev & Ronald W. Ward, 1974. "Optimal Advertising Signals in the Florida Citrus Industry: A Research Application," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 56(4), pages 697-705.
    2. Marc Nerlove & Frederick V. Waugh, 1961. "Advertising without Supply Control: Some Implications of a Study of the Advertising of Oranges," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 43(4_Part_I), pages 813-837.
    3. Clement, Wendell E. & Henderson, Peter L. & Eley, Cleveland P., 1965. "The Effect of Different Levels of Promotional Expenditures on Sales of Fluid Milk," Miscellaneous Publications 320751, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Shida Rastegari Henneberry & Karen Z. Ackerman & Tommy Eshleman, 1992. "US overseas market promotion: An overview of non-price programs and expenditures," Agribusiness, John Wiley & Sons, Ltd., vol. 8(1), pages 57-78.
    2. Kinnucan, Henry W. & Christian, Jason E., 1997. "A Method For Measuring Returns To Nonprice Export Promotion With Application To Almonds," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(1), pages 1-13, July.
    3. Karen Halliburton & Shida Rastegari Henneberry, 1995. "A comparative analysis of export promotion programs for US wheat and red meats," Agribusiness, John Wiley & Sons, Ltd., vol. 11(3), pages 207-221.
    4. Luo, Ji & Williams, Gary W., 2015. "The Impacts of Chinese Exchange Rate Policy on World Soybean and Products Markets," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205075, Agricultural and Applied Economics Association.
    5. Thompson, Stanley R. & Sam, Abdoul G., 2008. "Country of Origin Advertising and U.S. Wine Imports," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6553, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Kinnucan, Henry W. & Xiao, Hui & Yu, Shixue, 2000. "Relative Effectiveness Of Usda'S Nonprice Export Promotion Instruments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 25(2), pages 1-19, December.
    7. Capps, Oral, Jr. & Williams, Gary W., 2006. "The Economic Effectiveness of the Cotton Checkoff Program," Reports 90753, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    8. Henry W. Kinnucan & Øystein Myrland, 2001. "A note on measuring returns to nonprice export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 423-433.

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