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Florida Department of Citrus Advertising Research Programs

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  • Lee, Jonq-Ying

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  • Lee, Jonq-Ying, 1980. "Florida Department of Citrus Advertising Research Programs," 1980 Advertising and the Food System, November 6-7, 1980, Warrenton, Virginia 303108, Regional Research Committee NC-117 Studies of the organization and control of the U.S. food system.
    • Handle: RePEc:ags:n11780:303108
    DOI: 10.22004/ag.econ.303108
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    File URL: https://ageconsearch.umn.edu/record/303108/files/nc-117-079.pdf
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    References listed on IDEAS

    as
    1. Edward L. McClelland & Leo Polopolus & Lester H. Myers, 1971. "Optimal Allocation of Generic Advertising Budgets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 53(4), pages 565-572.
    2. Ronald W. Ward, 1975. "Revisiting the Dorfman-Steiner Static Advertising Theorem: An Application to the Processed Grapefruit Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 500-504.
    3. Eithan Hochman & Uri Regev & Ronald W. Ward, 1974. "Optimal Advertising Signals in the Florida Citrus Industry: A Research Application," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 56(4), pages 697-705.
    Full references (including those not matched with items on IDEAS)

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