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Generic Advertising, Fob Price Promotion, And Fob Revenue: A Case Study Of The Florida Grapefruit Juice Industry

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  • Lee, Jonq-Ying

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  • Lee, Jonq-Ying, 1981. "Generic Advertising, Fob Price Promotion, And Fob Revenue: A Case Study Of The Florida Grapefruit Juice Industry," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 13(2), pages 1-10, December.
    • Handle: RePEc:ags:sojoae:30115
    DOI: 10.22004/ag.econ.30115
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    File URL: https://ageconsearch.umn.edu/record/30115/files/13020069.pdf
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    References listed on IDEAS

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    1. Eithan Hochman & Uri Regev & Ronald W. Ward, 1974. "Optimal Advertising Signals in the Florida Citrus Industry: A Research Application," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 56(4), pages 697-705.
    2. Robin Marris, 1963. "A Model of the "Managerial" Enterprise," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 77(2), pages 185-209.
    3. Twining, Carl R. & Henderson, Peter L., 1965. "Promotional Activities of Agricultural Groups," Marketing Research Reports 313360, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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    Cited by:

    1. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
    2. Lee, Jonq-Ying & Brown, Mark G., 1990. "Lag Structures in Commodity Advertising Research," 1990 Annual meeting, August 5-8, Vancouver, Canada 271019, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Capps, Oral, Jr., 1986. "Changes In Domestic Demand For Food: Impacts On Southern Agriculture," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 18(1), pages 1-12, July.
    4. Siskos, Y. & Matsatsinis, N. F. & Baourakis, G., 2001. "Multicriteria analysis in agricultural marketing: The case of French olive oil market," European Journal of Operational Research, Elsevier, vol. 130(2), pages 315-331, April.

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    Keywords

    Demand and Price Analysis;

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