IDEAS home Printed from https://ideas.repec.org/p/ags/uersmp/320751.html
   My bibliography  Save this paper

The Effect of Different Levels of Promotional Expenditures on Sales of Fluid Milk

Author

Listed:
  • Clement, Wendell E.
  • Henderson, Peter L.
  • Eley, Cleveland P.

Abstract

Excerpts from the report: Consumption patterns for dairy products have changed considerably during the post-World War II period. Per capita consumption of some products--cheese, frozen desserts, skim milk, and nonfat dry milk--has been increasing. But per capita consumption of other products such as fluid whole milk, cream, butter, and evaporated milk has declined. The American Dairy Association, a voluntary organization supported by dairy farmers, has been the major group promoting dairy products on a non- brand basis. The specific objective of the study reported here was to determine whether increased promotional expenditures by the Association would increase sales of fluid milk enough to justify the added cost. Fluid milk was selected because it yields a higher net return to producers and is the major outlet for both milk fat and solids-not-fat, accounting for about 40 percent of total utilization of milk fat and over 60 percent of total utilization of solids-not-fat, and because of the continuing decline in consumption of fluid milk. Also, producers of fluid milk had been asking for such market tests.

Suggested Citation

  • Clement, Wendell E. & Henderson, Peter L. & Eley, Cleveland P., 1965. "The Effect of Different Levels of Promotional Expenditures on Sales of Fluid Milk," Miscellaneous Publications 320751, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:320751
    DOI: 10.22004/ag.econ.320751
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/320751/files/ERS-259.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.320751?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Williams, Gary W. & Myers, Lester H., 1982. "The Economic Effectiveness Of Foreign Market Development Programs: The Case Of Soybeans And Soybean Products," 1982 Annual Meeting, August 1-4, Logan, Utah 279211, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Gary W. Williams, 1985. "Returns to US soybean export market development," Agribusiness, John Wiley & Sons, Ltd., vol. 1(3), pages 243-263.
    3. Economic Research Service, 1984. "Review Of Existing And Alternative Federal Dairy Programs," Staff Reports 276844, United States Department of Agriculture, Economic Research Service.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uersmp:320751. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ersgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.