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Quality level and price in Japanese apple market

  • Chikako Kajikawa

    (National Research Institute of Agricultural Economics, Ministry of Agriculture, Forestry, and Fisheries, Nishigahara, 2 Chome, Kita-Ku, Tokyo, Japan)

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    This research quantitatively analyzed the relationship between selected internal apple characteristics and prices. It shows that wholesale prices for apples in Japan are very associated with brix, acid, and juice content. In the final analysis, the current prices and quality of apples imported from New Zealand and the United States cannot be competitive with Japanese ones. It is necessary to improve the quality of apples and lower the price in order to gain the popularity of imported apples among Japanese consumers. © 1998 John Wiley & Sons, Inc.

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    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 14 (1998)
    Issue (Month): 3 ()
    Pages: 227-234

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    Handle: RePEc:wly:agribz:v:14:y:1998:i:3:p:227-234
    Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Thomas I. Wahl & Hongqi Shi & Ron C. Mittelhammer, 1995. "A hedonic price analysis of quality characteristics of Japanese wagyu beef," Agribusiness, John Wiley & Sons, Ltd., vol. 11(1), pages 35-44.
    2. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    3. Levhari, David & Srinivasan, T N, 1969. "Durability of Consumption Goods: Competition Versus Monopoly," American Economic Review, American Economic Association, vol. 59(1), pages 102-07, March.
    4. Morgan, Karen J & Metzen, Edward J & Johnson, S R, 1979. " An Hedonic Index for Breakfast Cereals," Journal of Consumer Research, University of Chicago Press, vol. 6(1), pages 67-75, June.
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