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The Effect of Survey Mode on Data Quality: Disentangling Nonresponse and Measurement Error Bias

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Listed:
  • Felderer Barbara

    (University of Mannheim, Mannheim, 68131, Germany.)

  • Kirchner Antje

    (RTI International, 3040 E. Cornwallis Road, RTP, NC 27709, U.S.A.)

  • Kreuter Frauke

    (University of Maryland, College Park, Maryland20742, U.S.A.)

Abstract

More and more surveys are conducted online. While web surveys are generally cheaper and tend to have lower measurement error in comparison to other survey modes, especially for sensitive questions, potential advantages might be offset by larger nonresponse bias. This article compares the data quality in a web survey administration to another common mode of survey administration, the telephone.

Suggested Citation

  • Felderer Barbara & Kirchner Antje & Kreuter Frauke, 2019. "The Effect of Survey Mode on Data Quality: Disentangling Nonresponse and Measurement Error Bias," Journal of Official Statistics, Sciendo, vol. 35(1), pages 93-115, March.
  • Handle: RePEc:vrs:offsta:v:35:y:2019:i:1:p:93-115:n:5
    DOI: 10.2478/jos-2019-0005
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    References listed on IDEAS

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