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The role of the interviewer in producing mode effects: results from a mixed modes experiment comparing face-to-face, telephone and web administration

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  • Lynn, Peter
  • Jäckle, Annette
  • Hope, Steven
  • C. Campanelli, Pamela
  • Nicolaas, Gerry

Abstract

The presence of an interviewer is hypothesised to motivate respondents to generate an accurate answer and reduce task difficulty, but also to reduce the privacy of the reporting situation. The prevalence of indicators of satisficing (e.g., non-differentiation, acquiescence, middle categories, primacy and recency, and item nonresponse) and socially desirable responding were studied experimentally across modes and also through cognitive interviewing. Results show differences between interviewer and self-completion modes: in levels of satisficing for non- differentiation, acquiescence, and middle categories and socially desirable responding. There were also unexpected findings of a CATI primacy/positivity bias and of different ways of satisficing.

Suggested Citation

  • Lynn, Peter & Jäckle, Annette & Hope, Steven & C. Campanelli, Pamela & Nicolaas, Gerry, 2014. "The role of the interviewer in producing mode effects: results from a mixed modes experiment comparing face-to-face, telephone and web administration," ISER Working Paper Series 2014-20, Institute for Social and Economic Research.
    • Handle: RePEc:ese:iserwp:2014-20
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    File URL: https://www.iser.essex.ac.uk/wp-content/uploads/files/working-papers/iser/2014-20.pdf
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    1. Lynn, Peter & Jäckle, Annette & Hope, Steven & C. Campanelli, Pamela & Nicolaas, Gerry, 2011. "Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes experiment," ISER Working Paper Series 2011-31, Institute for Social and Economic Research.
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    Cited by:

    1. Hope, Steven & C. Campanelli, Pamela & Blake, Margaret & Mackie, Michelle, 2015. "Mixed modes and measurement error: using cognitive interviewing to explore the results of a mixed modes experiment," ISER Working Paper Series 2015-18, Institute for Social and Economic Research.
    2. Joseph W. Sakshaug & Jonas Beste & Mark Trappmann, 2023. "Effects of mixing modes on nonresponse and measurement error in an economic panel survey," Journal for Labour Market Research, Springer;Institute for Employment Research/ Institut für Arbeitsmarkt- und Berufsforschung (IAB), vol. 57(1), pages 1-16, December.
    3. Felderer Barbara & Kirchner Antje & Kreuter Frauke, 2019. "The Effect of Survey Mode on Data Quality: Disentangling Nonresponse and Measurement Error Bias," Journal of Official Statistics, Sciendo, vol. 35(1), pages 93-115, March.

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