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Dealing with Heterogeneous Preferences Using Multilevel Mixed Models

  • Begoña A. Farizo
  • John Joyce
  • Mario Soliño

One of the main issues on the research agenda regarding stated preference methods concerns the heterogeneity of preferences either within or between individuals. We present a multilevel mixed model (MMM) to capture heterogeneity in deterministic utility components, instead of simply leaving them to random components. MMM captures heterogeneity at different levels: individuals, locations, and groups of individuals sharing other characteristics. The results show that individuals’ surroundings help to capture heterogeneity, and that can be controlled by specifying these aspects as predictors for this behavioral model. Therefore, MMM may contribute to the identification of the underlying structure affecting environmental decisions.

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File URL: http://le.uwpress.org/cgi/reprint/90/1/181
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Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 90 (2014)
Issue (Month): 1 ()
Pages: 181-198

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Handle: RePEc:uwp:landec:v:90:y:2014:i:1:p:181-198
Contact details of provider: Web page: http://le.uwpress.org/

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