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The Firm’S Patrimony €“ An International Approach

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  • Elena DOVAL

Abstract

The organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in uncertain environment. This paper briefly discusses these aspects and proposes a model that uses scenarios in strategic planning.

Suggested Citation

  • Elena DOVAL, 2010. "The Firm’S Patrimony €“ An International Approach," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 5(4(14)/ Wi), pages 317-323.
  • Handle: RePEc:ush:jaessh:v:5:y:2010:i:4(14)_winter2010:p:118
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    File URL: http://www.jaes.reprograph.ro/articles/winter2010/DovalElena.pdf
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    References listed on IDEAS

    as
    1. Bood, Robert & Postma, Theo, 1997. "Strategic learning with scenarios," European Management Journal, Elsevier, vol. 15(6), pages 633-647, December.
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    More about this item

    Keywords

    uncertainty and risk; strategic management; strategic planning process; scenarios;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • C1 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General
    • Y8 - Miscellaneous Categories - - Related Disciplines

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