The Firmâ€™S Patrimony Â€“ An International Approach
The organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in uncertain environment. This paper briefly discusses these aspects and proposes a model that uses scenarios in strategic planning.
Volume (Year): 5 (2010)
Issue (Month): 4(14)/ Winter 2010 ()
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- Bood, Robert & Postma, Theo, 1997. "Strategic learning with scenarios," European Management Journal, Elsevier, vol. 15(6), pages 633-647, December.
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