IDEAS home Printed from https://ideas.repec.org/a/tkp/jouijm/v6y2017i1p97-114.html
   My bibliography  Save this article

Manufacturers’ Benefits from Their Cooperation with Key Retailers in the Context of Business Models: A Cluster Analysis

Author

Listed:
  • Marzanna Witek-Hajduk

    (Warsaw School of Economics, Poland)

  • Tomasz Marcin Napiórkowski

    (Warsaw School of Economics, Poland)

Abstract

The aim of this study is to examine if, among consumer durable goods’ manufacturers operating in Poland, clusters could be distinguished in terms of the strength of benefits obtained from their cooperation with the key retailer. Also, this article aims to verify if these clusters could be differentiated according to the business models employed by the two parties. With the CATI method data was collected from 613 respondents that were clustered into 5 groups. The established clusters proved to differ statistically in terms of the manufacturer’s business model. From the perspective of the manufacturer, however, these differences proved to be poor predictors of the overall level of the obtained benefits.

Suggested Citation

  • Marzanna Witek-Hajduk & Tomasz Marcin Napiórkowski, 2017. "Manufacturers’ Benefits from Their Cooperation with Key Retailers in the Context of Business Models: A Cluster Analysis," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 6(1), pages 97-114.
    • Handle: RePEc:tkp:jouijm:v:6:y:2017:i:1:p:97-114
    as

    Download full text from publisher

    File URL: https://www.issbs.si/press/ISSN/2232-5697/6_97-114.pdf
    File Function: full text
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:jouijm:v:6:y:2017:i:1:p:97-114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/journals .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.