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The factors forming investor’s failure: Is financial literacy a matter? Viewing test by cognitive mapping technique

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  • Amari Mouna
  • Jarboui Anis
  • David McMillan

Abstract

The objective of this paper is to apply cognitive map-related techniques to extract causal knowledge from a specific problem domain. This paper proposes to draw an average cognitive map in order to identify the failure factors of the Tunisian small investors. Our paper extends traditional and behavioral finance and previous research by proposing a new approach to building an average cognitive map for the explanation of small investors’ failure in the stock market.

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  • Amari Mouna & Jarboui Anis & David McMillan, 2015. "The factors forming investor’s failure: Is financial literacy a matter? Viewing test by cognitive mapping technique," Cogent Economics & Finance, Taylor & Francis Journals, vol. 3(1), pages 1057923-105, December.
  • Handle: RePEc:taf:oaefxx:v:3:y:2015:i:1:p:1057923
    DOI: 10.1080/23322039.2015.1057923
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    1. repec:gei:journl:v:2:y:2017:i:2:p:145-164 is not listed on IDEAS
    2. Muhammad Anwar, Sher Zaman Khan, Amin Ur Rehman, 2017. "Financial Literacy, Behavioral Biases and Investor's Portfolio Diversification: Empirical Study of an Emerging Stock Market," Journal of Finance and Economics Research, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 144-163, October.

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