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Do Investors Integrate Losses and Segregate Gains? Mental Accounting and Investor Trading Decisions

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  • Sonya Seongyeon Lim

    (DePaul University)

Abstract

I test whether investors' trading decisions are influenced by their preferences for framing gains and losses. I find that investors are more likely to bundle sales of losers than sales of winners on the same day, consistent with the hedonic editing hypothesis (Thaler 1985) that individuals prefer integrating losses and segregating gains. In addition, the extent to which mixed sales of winners and losers are consistent with the hedonic editing hypothesis is greater than what would be expected under random sales of stocks. These results suggest that mental accounting is likely to play a significant role in investors' trading decisions.

Suggested Citation

  • Sonya Seongyeon Lim, 2006. "Do Investors Integrate Losses and Segregate Gains? Mental Accounting and Investor Trading Decisions," The Journal of Business, University of Chicago Press, vol. 79(5), pages 2539-2574, September.
  • Handle: RePEc:ucp:jnlbus:v:79:y:2006:i:5:p:2539-2574
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    Cited by:

    1. repec:taf:oaefxx:v:3:y:2015:i:1:p:1057923 is not listed on IDEAS
    2. Hongyan Fang & John R. Nofsinger, 2009. "Risk Aversion, Entrepreneurial Risk, and Portfolio Selection," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 13(2), pages 25-55, Fall.
    3. Lin, Mei-Chen & Chou, Pin-Huang, 2011. "Prospect theory and the effectiveness of price limits," Pacific-Basin Finance Journal, Elsevier, vol. 19(3), pages 330-349, June.
    4. Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00747008, HAL.
    5. Arkes, Hal R. & Hirshleifer, David & Jiang, Danling & Lim, Sonya, 2008. "Reference point adaptation: Tests in the domain of security trading," Organizational Behavior and Human Decision Processes, Elsevier, vol. 105(1), pages 67-81, January.
    6. Huang, Yu Chuan & Chan, Shu Hui, 2014. "The house money and break-even effects for different types of traders: Evidence from Taiwan futures markets," Pacific-Basin Finance Journal, Elsevier, vol. 26(C), pages 1-13.
    7. Ben-David, Itzhak & Hirshleifer, David, 2011. "Beyond the Disposition Effect: Do Investors Really Like Gains More Than Losses?," Working Paper Series 2011-13, Ohio State University, Charles A. Dice Center for Research in Financial Economics.
    8. Sunhae Sul & Jennifer Kim & Incheol Choi, 2013. "Subjective Well-Being and Hedonic Editing: How Happy People Maximize Joint Outcomes of Loss and Gain," Journal of Happiness Studies, Springer, vol. 14(4), pages 1409-1430, August.
    9. Alok Kumar & Sonya Seongyeon Lim, 2008. "How Do Decision Frames Influence the Stock Investment Choices of Individual Investors?," Management Science, INFORMS, vol. 54(6), pages 1052-1064, June.
    10. David Hirshleife, 2015. "Behavioral Finance," Annual Review of Financial Economics, Annual Reviews, vol. 7(1), pages 133-159, December.
    11. Jakusch, Sven Thorsten & Meyer, Steffen & Hackethal, Andreas, 2016. "Taming models of prospect theory in the Wild? Estimation of Vlcek and Hens (2011)," SAFE Working Paper Series 146, Research Center SAFE - Sustainable Architecture for Finance in Europe, Goethe University Frankfurt.
    12. repec:hal:journl:halshs-00747008 is not listed on IDEAS
    13. Jakusch, Sven Thorsten, 2016. "On the applicability of maximum likelihood methods: From experimental to financial data," SAFE Working Paper Series 148, Research Center SAFE - Sustainable Architecture for Finance in Europe, Goethe University Frankfurt.
    14. Sebastian Serfas, 2011. "The impact of cognitive biases on capital investments," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 21(4), pages 427-446, April.

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