IDEAS home Printed from
   My bibliography  Save this article

Promotional programmes and consumer purchasing decisions: pecan demand models


  • Wojciech Florkowski
  • Timothy Park


A generalized Heckman model of purchase decisions is estimated incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases. Economic implications for evaluating consumer purchase decisions and the design of commodity promotion programmes for the pecan industry are addressed. Key marketing variables such as the variety of uses for nut products, the number of outlets used to purchase pecans, and consumer perceptions of positive quality features of pecans are significant in promoting purchases. Applications of a trade-off analysis examine key variables considered by the pecan industry in developing promotional programmes both to stabilize pecan purchases and to maintain the probability of pecan purchases.

Suggested Citation

  • Wojciech Florkowski & Timothy Park, 2001. "Promotional programmes and consumer purchasing decisions: pecan demand models," Applied Economics, Taylor & Francis Journals, vol. 33(6), pages 763-770.
  • Handle: RePEc:taf:applec:v:33:y:2001:i:6:p:763-770
    DOI: 10.1080/00036840151135319

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Lenz, John E. & Forker, Olan D. & Hurst, Susan J., 1991. "U.S. Commodity Promotion Organizations: Objectives, Activities, and Evaluation Methods," Research Bulletins 123097, Cornell University, Department of Applied Economics and Management.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Cheng, Guo & Dharmasena, Senarath & Capps, Oral Jr, 2017. "The Taste for Variety: Demand Analysis for Nut Products in the United States," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252719, Southern Agricultural Economics Association.
    2. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:applec:v:33:y:2001:i:6:p:763-770. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.