Nertwork Social Responsability
The value proposition of the firm to its market is not merely the result of 'value extraction' across the world, by exploiting local resources and capabilities, but for a growing number of firms is a blend of value and values proposition, based on socially responsive behaviour. A values chain shift the emphasis from the practice of corporate social responsibility to the one of network social responsibility. Coordination of the network value chain is not just a matter of improving business performance, but it turns into a strategic matter of guaranteeing to final customers the respect of their expectations, including social responsibility issues.
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- Richardson, G B, 1972. "The Organisation of Industry," Economic Journal, Royal Economic Society, vol. 82(327), pages 883-96, September.
- Steven C Currall & Andrew C Inkpen, 2002. "A Multilevel Approach to Trust in Joint Ventures," Journal of International Business Studies, Palgrave Macmillan, vol. 33(3), pages 479-495, September.
- Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
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