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Cultural Adaptation of an MNC in Mexico: A Success Story

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  • Jonathan Matusitz

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  • Elizabeth Minei

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Abstract

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Suggested Citation

  • Jonathan Matusitz & Elizabeth Minei, 2011. "Cultural Adaptation of an MNC in Mexico: A Success Story," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 18(2), pages 418-429, December.
  • Handle: RePEc:spr:trstrv:v:18:y:2011:i:2:p:418-429 DOI: 10.1007/s11300-011-0200-8
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    File URL: http://hdl.handle.net/10.1007/s11300-011-0200-8
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    References listed on IDEAS

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    1. Spulber,Daniel F., 2011. "Global Competitive Strategy," Cambridge Books, Cambridge University Press, number 9780521367981, December.
    2. Cédric Durand, 2007. "Externalities from foreign direct investment in the Mexican retailing sector," Cambridge Journal of Economics, Oxford University Press, vol. 31(3), pages 393-411, May.
    3. Robert Jantzen & Donn Pescatrice & Andrew Braunstein, 2009. "Wal-Mart and the US Economy," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 35(3), pages 297-308.
    4. Tilly, Chris & Galv n, Jos Luis lvarez, 2006. "Lousy Jobs, Invisible Unions: The Mexican Retail Sector in the Age of Globalization," International Labor and Working-Class History, Cambridge University Press, vol. 70(01), pages 61-85, October.
    5. Cédric Durand & Neil Wrigley, 2009. "Institutional and Economic Determinants of Transnational Retailer Expansion and Performance: A Comparative Analysis of Wal-Mart and Carrefour," Environment and Planning A, , pages 1534-1555.
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    More about this item

    Keywords

    Adaptation; Culture; Globalization; Glocalization; Mexico; MNC; Wal-Mart; F12; F13; R11;

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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