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A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization

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  • Diogo Pombo

    (University of Beira Interior)

  • Mário Franco

    (University of Beira Interior)

Abstract

This study aims to understand the role of strategic alliances in successful SME servitization. A qualitative approach was adopted, elaborating a script for semi-structured interviews to be applied to some SMEs. Based on content analysis and using NVivo software, it is concluded that servitization and alliances are two strategies that are connected, with a complementary relation, through the share of resources and knowledge, creating competitive advantages and adding value to business models, while also improving the final client’s experience. This study intends to contribute more insights to provide SME owners–managers with the results of combining the two strategies analysed here.

Suggested Citation

  • Diogo Pombo & Mário Franco, 2023. "A qualitative investigation of infusing products with service via strategic alliances among SMEs: a case of servitization," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 529-555, June.
    • Handle: RePEc:spr:svcbiz:v:17:y:2023:i:2:d:10.1007_s11628-023-00530-2
    DOI: 10.1007/s11628-023-00530-2
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    References listed on IDEAS

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