Lifelong good soldiers of higher education institutions: driving factors and obstructions of alumni loyalty
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DOI: 10.1007/s11628-021-00475-4
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Cited by:
- Chacha Magasi & Gordian S. Bwemelo, 2022. "Influence of undergraduate experience on alumni loyalty to their alma mater in the Tanzania’s higher education context," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(4), pages 333-341, June.
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Keywords
Alumni loyalty; Participation; School prestige; Higher education service; Relationship marketing;All these keywords.
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