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A study of economic complexity effect on brand value

Author

Listed:
  • Abolfazl Shahabadi

    (Alzahra University)

  • Behrooz Shahmoradi

    (STI financing and economics, National Research Institute for Science Policy (NRISP))

  • Vahid Malak-Mohammadi

    (Buin Zahra Branch, Islamic Azad University)

Abstract

In the twenty-first century, the knowledge embedded in productive structure of each country plays a crucial role in the value of its firms and companies. Since economic complexity reflects the amount of knowledge that is embedded in the productive structure of an economy, therefore, in this study we adopted a generalized method of moments approach to examine the effect of economic complexity on brand value in countries selected as science-producing during 2010–2018. The results revealed that the effect of economic complexity on brand value in the selected countries was positive and significant. Also, the effect of control variables (i.e. globalization, social globalization, economic globalization, political globalization, sovereignty institutions and human capital) and lagged dependent variables on brand value with different coefficients were positive and significant. The maximum estimated coefficient was related to the lag period of the dependent variable while the minimum estimated coefficient was related to the political globalization variable. From these findings, some managerial implications are proposed for policy-makers to have appropriate policies and strategies for their brand value development.

Suggested Citation

  • Abolfazl Shahabadi & Behrooz Shahmoradi & Vahid Malak-Mohammadi, 2022. "A study of economic complexity effect on brand value," SN Business & Economics, Springer, vol. 2(8), pages 1-16, August.
    • Handle: RePEc:spr:snbeco:v:2:y:2022:i:8:d:10.1007_s43546-022-00237-y
    DOI: 10.1007/s43546-022-00237-y
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    More about this item

    Keywords

    Brand value; Economic complexity; Globalization; Sovereignty institutions; Human capital;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • F6 - International Economics - - Economic Impacts of Globalization
    • E02 - Macroeconomics and Monetary Economics - - General - - - Institutions and the Macroeconomy
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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