The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design
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References listed on IDEAS
- Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
- Schlosser, Ann E, 2003. " Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions," Journal of Consumer Research, Oxford University Press, vol. 30(2), pages 184-198, September.
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KeywordsE-commerce; Web site manipulation; Small companies; Buying intention; Clothing industry;
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