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The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design

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  • Natalia Vila
  • Inés Kuster

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  • Natalia Vila & Inés Kuster, 2012. "The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 117-136, January.
    • Handle: RePEc:spr:qualqt:v:46:y:2012:i:1:p:117-136
    DOI: 10.1007/s11135-010-9332-x
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    References listed on IDEAS

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    1. Gefen, David, 2000. "E-commerce: the role of familiarity and trust," Omega, Elsevier, vol. 28(6), pages 725-737, December.
    2. Nabeel Al-Qirim, 2006. "Personas of E-Commerce Adoption in Small Businesses in New Zealand," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(3), pages 18-45, July.
    3. Schlosser, Ann E, 2003. "Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 184-198, September.
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    1. Zerbini, Cristina & Bijmolt, Tammo H.A. & Maestripieri, Silvia & Luceri, Beatrice, 2022. "Drivers of consumer adoption of e-Commerce: A meta-analysis," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1186-1208.

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