Integrating qualitative and quantitative methods to enhance means-end approach
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References listed on IDEAS
- Herrmann, Andreas & Huber, Frank & Braunstein, Christine, 2000. "Market-driven product and service design: Bridging the gap between customer needs, quality management, and customer satisfaction," International Journal of Production Economics, Elsevier, vol. 66(1), pages 77-96, June.
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KeywordsLaddering technique; Matrix analysis; Means-end chains;
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