Exploring the consumption of charity-linked products
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Volume (Year): 5 (2008)
Issue (Month): 1 (June)
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- Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 183-94, September.
- Burnkrant, Robert E & Cousineau, Alain, 1975. " Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 206-15, December.
- Johnson, Julie T. & Barksdale, Hiram Jr. & Boles, James S., 2003. "Factors associated with customer willingness to refer leads to salespeople," Journal of Business Research, Elsevier, vol. 56(4), pages 257-263, April.
- Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 83-95, June.
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