IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v13y2016i2d10.1007_s12208-016-0156-9.html
   My bibliography  Save this article

Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil

Author

Listed:
  • Gustavo Borges

    (Universidade Regional de Blumenau)

  • Maria José Domingues

    (Universidade Regional de Blumenau)

  • Rita de Cássia Cordeiro

    (Universidade Regional de Blumenau)

Abstract

Students’ trust in their university is a topic that has been scientifically discussed. In practice, there is the need for higher education institutions (HEIs) to objectify their students’ trust. However, there is a limitation in the amount of works that aimed to measure and better understand their students’ satisfaction, particularly. It has been noticed a shortage of empirical work on the subject in the South hemisphere. It was also found that few studies investigated and compared students’ perception of trust in the public and private spheres. Seeking to fill this gap, a quantitative and descriptive study was made in two universities from the countryside of Brazil, a public one and a private one. An amount of 513 students of the business area courses (Management, Accounting and Tourism Business) took part in the study. For data analysis, first it was used the Exploratory Factor Analysis, and then, the T-Test and the ANOVA and Regression methods. The results indicate that students belonging to a private university trust more in it than students from a public university trust their institution. It was also found that women rely more on their universities than men, and that trust in the university by the students tends to decrease with time. It is therefore suggested that educational managers develop strategies and permanent actions to promote students’ trust.

Suggested Citation

  • Gustavo Borges & Maria José Domingues & Rita de Cássia Cordeiro, 2016. "Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 119-135, July.
    • Handle: RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0156-9
    DOI: 10.1007/s12208-016-0156-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-016-0156-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12208-016-0156-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Stajkovic, Alexander D. & Lee, Dongseop & Greenwald, Jessica M. & Raffiee, Joseph, 2015. "The role of trait core confidence higher-order construct in self-regulation of performance and attitudes: Evidence from four studies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 128(C), pages 29-48.
    2. Frederique Six, 2003. "The dynamics of trust and trouble," Chapters, in: Bart Nooteboom & Frédérique Six (ed.), The Trust Process in Organizations, chapter 10, Edward Elgar Publishing.
    3. Sieck, Winston & Yates, J. Frank, 1997. "Exposition Effects on Decision Making: Choice and Confidence in Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 70(3), pages 207-219, June.
    4. Hsin Chang & Don Jeng & Mohamad Hamid, 2013. "Conceptualising consumers’ word-of-mouth behaviour intention: evidence from a university education services in Malaysia," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 17-35, March.
    5. Mayseless, Ofra & Kruglanski, Arie W., 1987. "What makes you so sure? Effects of epistemic motivations on judgmental confidence," Organizational Behavior and Human Decision Processes, Elsevier, vol. 39(2), pages 162-183, April.
    6. Emerson Mainardes & Mário Raposo & Helena Alves, 2014. "Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources," Public Organization Review, Springer, vol. 14(2), pages 159-171, June.
    7. Jung, Na Young & Kim, Soohyun & Kim, Soyoung, 2014. "Influence of consumer attitude toward online brand community on revisit intention and brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 581-589.
    8. Kenneth Herbst & Sean Hannah & David Allan, 2013. "Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention," Journal of Business Ethics, Springer, vol. 117(2), pages 297-311, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cláudia Silveira Thys Mutti & Clea Beatriz Macagnan, 2022. "Management legitimacy of public universities supported by the quality of their internal audits," SN Business & Economics, Springer, vol. 2(8), pages 1-20, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
    2. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    3. Sornette, Didier & Zhou, Wei-Xing, 2006. "Importance of positive feedbacks and overconfidence in a self-fulfilling Ising model of financial markets," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 370(2), pages 704-726.
    4. Wood, Matthew S. & McKelvie, Alexander & Haynie, J. Michael, 2014. "Making it personal: Opportunity individuation and the shaping of opportunity beliefs," Journal of Business Venturing, Elsevier, vol. 29(2), pages 252-272.
    5. De Cremer, David & Van Kleef, Gerben A., 2009. "When being overpaid makes me feel good about myself: It depends on how the other feels," Journal of Economic Psychology, Elsevier, vol. 30(5), pages 793-802, October.
    6. Herron, Eddward T. & Cornell, Robert M., 2021. "Creativity amidst standardization: Is creativity related to auditors’ recognition of and responses to fraud risk cues?," Journal of Business Research, Elsevier, vol. 132(C), pages 314-326.
    7. repec:ers:journl:v:xxiv:y:2021:i:special3:p:454-470 is not listed on IDEAS
    8. Minseok Choi & Kyeongseok Han & Jeongil Choi, 2015. "The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 463-490, September.
    9. Liu, Linlin & Lee, Matthew K.O. & Liu, Renjing & Chen, Jiawen, 2018. "Trust transfer in social media brand communities: The role of consumer engagement," International Journal of Information Management, Elsevier, vol. 41(C), pages 1-13.
    10. Robison, Lindon J. & Shupp, Robert S. & Myers, Robert J., 2010. "Expected utility paradoxes," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 39(2), pages 187-193, April.
    11. Blend Ibrahim & Ahmad Aljarah & Dima Sawaftah, 2021. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    12. Ashok K. Lalwani & Lura Forcum, 2016. "Does a Dollar Get You a Dollar’s Worth of Merchandise? The Impact of Power Distance Belief on Price-Quality Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 317-333.
    13. Francisco J. Martínez-López & Rocío Aguilar-Illescas & Sebastián Molinillo & Rafael Anaya-Sánchez & J. Andres Coca-Stefaniak & Irene Esteban-Millat, 2021. "The Role of Online Brand Community Engagement on the Consumer–Brand Relationship," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    14. repec:cup:judgdm:v:2:y:2007:i::p:251-256 is not listed on IDEAS
    15. Daniel P. Forbes, 2005. "The Effects of Strategic Decision Making on Entrepreneurial Self–Efficacy," Entrepreneurship Theory and Practice, , vol. 29(5), pages 599-626, September.
    16. Daniel Navarro-Martinez & Graham Loomes & Andrea Isoni & David Butler & Larbi Alaoui, 2018. "Boundedly rational expected utility theory," Journal of Risk and Uncertainty, Springer, vol. 57(3), pages 199-223, December.
    17. Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    18. Grüner, Alina & Postel, Lea & Schumann, Jan H., 2024. "Sharing is caring? The effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy," Journal of Business Research, Elsevier, vol. 181(C).
    19. Wang, Cindy Xin & Yuan, Hong & Beck, Joshua T., 2022. "Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing," Journal of Business Research, Elsevier, vol. 144(C), pages 987-996.
    20. Kuvaas, Bard & Selart, Marcus, 2004. "Effects of attribute framing on cognitive processing and evaluation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 198-207, November.
    21. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    22. Munyaradzi W. Nyadzayo & Civilai Leckie & Lester W. Johnson, 0. "The impact of relational drivers on customer brand engagement and brand outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-18.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0156-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.