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Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil

Author

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  • Gustavo Borges

    () (Universidade Regional de Blumenau)

  • Maria José Domingues

    (Universidade Regional de Blumenau)

  • Rita de Cássia Cordeiro

    (Universidade Regional de Blumenau)

Abstract

Students’ trust in their university is a topic that has been scientifically discussed. In practice, there is the need for higher education institutions (HEIs) to objectify their students’ trust. However, there is a limitation in the amount of works that aimed to measure and better understand their students’ satisfaction, particularly. It has been noticed a shortage of empirical work on the subject in the South hemisphere. It was also found that few studies investigated and compared students’ perception of trust in the public and private spheres. Seeking to fill this gap, a quantitative and descriptive study was made in two universities from the countryside of Brazil, a public one and a private one. An amount of 513 students of the business area courses (Management, Accounting and Tourism Business) took part in the study. For data analysis, first it was used the Exploratory Factor Analysis, and then, the T-Test and the ANOVA and Regression methods. The results indicate that students belonging to a private university trust more in it than students from a public university trust their institution. It was also found that women rely more on their universities than men, and that trust in the university by the students tends to decrease with time. It is therefore suggested that educational managers develop strategies and permanent actions to promote students’ trust.

Suggested Citation

  • Gustavo Borges & Maria José Domingues & Rita de Cássia Cordeiro, 2016. "Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 119-135, July.
  • Handle: RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0156-9
    DOI: 10.1007/s12208-016-0156-9
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    References listed on IDEAS

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