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Understanding Online Music Piracy Behavior via Private Communication Channels

Author

Listed:
  • Soomin Park

    (The Citadel)

  • Junghoon Moon

    (Seoul National University)

  • Cheul Rhee

    (Ajou University)

  • Young-Chan Choe

    (Seoul National University)

Abstract

In this study, we developed and tested a theoretical model to understand online music piracy behavior via email and instant messaging. We developed this theoretical model by drawing on a comprehensive literature review on music piracy, theory of reasoned action, social identity, and the deterrence theory. We collected primary data to test the hypotheses, and the results from the partial least squares analyses suggest attitude toward music file-sharing behavior and social identity positively affect intention to pirate music, whereas the perceived severity and certainty of punishment do not have significant effects on the attitude. The findings highlight the important role of social identity when a theoretical model with the concept explains music file-sharing behavior without monetary benefits in return.

Suggested Citation

  • Soomin Park & Junghoon Moon & Cheul Rhee & Young-Chan Choe, 2023. "Understanding Online Music Piracy Behavior via Private Communication Channels," Information Systems Frontiers, Springer, vol. 25(6), pages 2377-2392, December.
    • Handle: RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-022-10358-2
    DOI: 10.1007/s10796-022-10358-2
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    References listed on IDEAS

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