IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v25y2023i6d10.1007_s10796-021-10136-6.html
   My bibliography  Save this article

Responsible Artificial Intelligence (AI) for Value Formation and Market Performance in Healthcare: the Mediating Role of Patient’s Cognitive Engagement

Author

Listed:
  • Pradeep Kumar

    (Indian Institute of Management Ranchi
    Swansea University)

  • Yogesh K. Dwivedi

    (Swansea University)

  • Ambuj Anand

    (Indian Institute of Management Ranchi)

Abstract

The Healthcare sector has been at the forefront of the adoption of artificial intelligence (AI) technologies. Owing to the nature of the services and the vulnerability of a large section of end-users, the topic of responsible AI has become the subject of widespread study and discussion. We conduct a mixed-method study to identify the constituents of responsible AI in the healthcare sector and investigate its role in value formation and market performance. The study context is India, where AI technologies are in the developing phase. The results from 12 in-depth interviews enrich the more nuanced understanding of how different facets of responsible AI guide healthcare firms in evidence-based medicine and improved patient centered care. PLS-SEM analysis of 290 survey responses validates the theoretical framework and establishes responsible AI as a third-order factor. The 174 dyadic data findings also confirm the mediation mechanism of the patient’s cognitive engagement with responsible AI-solutions and perceived value, which leads to market performance.

Suggested Citation

  • Pradeep Kumar & Yogesh K. Dwivedi & Ambuj Anand, 2023. "Responsible Artificial Intelligence (AI) for Value Formation and Market Performance in Healthcare: the Mediating Role of Patient’s Cognitive Engagement," Information Systems Frontiers, Springer, vol. 25(6), pages 2197-2220, December.
    • Handle: RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-021-10136-6
    DOI: 10.1007/s10796-021-10136-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-021-10136-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-021-10136-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Duan, Yanqing & Edwards, John S. & Dwivedi, Yogesh K, 2019. "Artificial intelligence for decision making in the era of Big Data – evolution, challenges and research agenda," International Journal of Information Management, Elsevier, vol. 48(C), pages 63-71.
    2. Nishant, Rohit & Kennedy, Mike & Corbett, Jacqueline, 2020. "Artificial intelligence for sustainability: Challenges, opportunities, and a research agenda," International Journal of Information Management, Elsevier, vol. 53(C).
    3. Dwivedi, Yogesh K. & Hughes, Laurie & Ismagilova, Elvira & Aarts, Gert & Coombs, Crispin & Crick, Tom & Duan, Yanqing & Dwivedi, Rohita & Edwards, John & Eirug, Aled & Galanos, Vassilis & Ilavarasan, , 2021. "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy," International Journal of Information Management, Elsevier, vol. 57(C).
    4. Sivarajah, Uthayasankar & Kamal, Muhammad Mustafa & Irani, Zahir & Weerakkody, Vishanth, 2017. "Critical analysis of Big Data challenges and analytical methods," Journal of Business Research, Elsevier, vol. 70(C), pages 263-286.
    5. Patrick C. K. Hung & Dickson K. W. Chiu & W. W. Fung & William K. Cheung & Raymond Wong & Samuel P. M. Choi & Eleanna Kafeza & James Kwok & Joshua C. C. Pun & Vivying S. Y. Cheng, 2007. "End-to-end privacy control in service outsourcing of human intensive processes: A multi-layered Web service integration approach," Information Systems Frontiers, Springer, vol. 9(1), pages 85-101, March.
    6. Sharma, Sujeet Kumar & Sharma, Manisha, 2019. "Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation," International Journal of Information Management, Elsevier, vol. 44(C), pages 65-75.
    7. Pillai, Rajasshrie & Sivathanu, Brijesh & Dwivedi, Yogesh K., 2020. "Shopping intention at AI-powered automated retail stores (AIPARS)," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    8. Sujeet Kumar Sharma & Avinash Gaur & Venkataramanaiah Saddikuti & Ashish Rastogi, 2017. "Structural equation model (SEM)-neural network (NN) model for predicting quality determinants of e-learning management systems," Behaviour and Information Technology, Taylor & Francis Journals, vol. 36(10), pages 1053-1066, October.
    9. Wayne S. DeSarbo & Kamel Jedidi & Indrajit Sinha, 2001. "Customer value analysis in a heterogeneous market," Strategic Management Journal, Wiley Blackwell, vol. 22(9), pages 845-857, September.
    10. Chittaranjan Hota & Shambhu Upadhyaya & Jamal Nazzal Al-Karaki, 2015. "Advances in secure knowledge management in the big data era," Information Systems Frontiers, Springer, vol. 17(5), pages 983-986, October.
    11. Sultan, Nabil, 2015. "Reflective thoughts on the potential and challenges of wearable technology for healthcare provision and medical education," International Journal of Information Management, Elsevier, vol. 35(5), pages 521-526.
    12. Raphael Amit & Christoph Zott, 2001. "Value creation in E‐business," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 493-520, June.
    13. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    14. Effy Vayena & Alessandro Blasimme & I Glenn Cohen, 2018. "Machine learning in medicine: Addressing ethical challenges," PLOS Medicine, Public Library of Science, vol. 15(11), pages 1-4, November.
    15. Anna Zink & Sherri Rose, 2020. "Fair regression for health care spending," Biometrics, The International Biometric Society, vol. 76(3), pages 973-982, September.
    16. Wang, Yichuan & Kung, LeeAnn & Byrd, Terry Anthony, 2018. "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 3-13.
    17. Sujeet Kumar Sharma, 2019. "Integrating cognitive antecedents into TAM to explain mobile banking behavioral intention: A SEM-neural network modeling," Information Systems Frontiers, Springer, vol. 21(4), pages 815-827, August.
    18. Gursoy, Dogan & Chi, Oscar Hengxuan & Lu, Lu & Nunkoo, Robin, 2019. "Consumers acceptance of artificially intelligent (AI) device use in service delivery," International Journal of Information Management, Elsevier, vol. 49(C), pages 157-169.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Uthayasankar Sivarajah & Yichuan Wang & Hossein Olya & Sherin Mathew, 2023. "Responsible Artificial Intelligence (AI) for Digital Health and Medical Analytics," Information Systems Frontiers, Springer, vol. 25(6), pages 2117-2122, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Janarthanan Balakrishnan & Yogesh K. Dwivedi & Laurie Hughes & Frederic Boy, 2024. "Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model," Information Systems Frontiers, Springer, vol. 26(3), pages 921-942, June.
    2. Janarthanan Balakrishnan & Yogesh K. Dwivedi, 2024. "Conversational commerce: entering the next stage of AI-powered digital assistants," Annals of Operations Research, Springer, vol. 333(2), pages 653-687, February.
    3. Yogesh K. Dwivedi & A. Sharma & Nripendra P. Rana & M. Giannakis & P. Goel & Vincent Dutot, 2023. "Evolution of Artificial Intelligence Research in Technological Forecasting and Social Change: Research Topics, Trends, and Future Directions," Post-Print hal-04292607, HAL.
    4. Ghasemaghaei, Maryam & Calic, Goran, 2020. "Assessing the impact of big data on firm innovation performance: Big data is not always better data," Journal of Business Research, Elsevier, vol. 108(C), pages 147-162.
    5. Mohammad I. Merhi, 2023. "An Assessment of the Barriers Impacting Responsible Artificial Intelligence," Information Systems Frontiers, Springer, vol. 25(3), pages 1147-1160, June.
    6. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
    7. Vincenzo Varriale & Antonello Cammarano & Francesca Michelino & Mauro Caputo, 2025. "Critical analysis of the impact of artificial intelligence integration with cutting-edge technologies for production systems," Journal of Intelligent Manufacturing, Springer, vol. 36(1), pages 61-93, January.
    8. Brewis, Claire & Dibb, Sally & Meadows, Maureen, 2023. "Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    9. Affandi, Sana & Ishaq, Muhammad Ishtiaq & Raza, Ali & Talpur, Qurat-ul-ain & Ahmad, Rehan, 2025. "AI assistant is my new best friend! Role of emotional disclosure, performance expectations and intention to reuse," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    10. Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    11. Hoffmann, Stefan & Lasarov, Wassili & Dwivedi, Yogesh K., 2024. "AI-empowered scale development: Testing the potential of ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    12. Mkombo, Alfred Lameck & Wahua, Lawrence, 2024. "Review of Behavioural Intention to use Mobile Financial Services," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 1520-1538, January.
    13. Yuan, Chunlin & Zhang, Chenlei & Wang, Shuman, 2022. "Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Fawwaz Tawfiq Awamleh & Ala Nihad Bustami, 2022. "Examine the Mediating Role of the Information Technology Capabilities on the Relationship Between Artificial Intelligence and Competitive Advantage During the COVID-19 Pandemic," SAGE Open, , vol. 12(3), pages 21582440221, August.
    15. van de Sanden, Stephanie & Willems, Kim & Brengman, Malaika, 2022. "How customers motive attributions impact intentions to use an interactive kiosk in-store," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    16. Tobias Bender, 2024. "Towards a process selection method for embedded analytics," Information Systems and e-Business Management, Springer, vol. 22(3), pages 501-525, September.
    17. Sullivan, Yulia & Fosso Wamba, Samuel, 2024. "Artificial intelligence and adaptive response to market changes: A strategy to enhance firm performance and innovation," Journal of Business Research, Elsevier, vol. 174(C).
    18. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
    19. Samuel Fosso Wamba & Maciel M. Queiroz, 2023. "Responsible Artificial Intelligence as a Secret Ingredient for Digital Health: Bibliometric Analysis, Insights, and Research Directions," Information Systems Frontiers, Springer, vol. 25(6), pages 2123-2138, December.
    20. Mustak, Mekhail & Salminen, Joni & Mäntymäki, Matti & Rahman, Arafat & Dwivedi, Yogesh K., 2023. "Deepfakes: Deceptions, mitigations, and opportunities," Journal of Business Research, Elsevier, vol. 154(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:25:y:2023:i:6:d:10.1007_s10796-021-10136-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.