Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms
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DOI: 10.1016/j.techfore.2023.122402
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- Luqman, Adeel & Wang, Liangyu & Katiyar, Gagan & Agarwal, Reeti & Mohapatra, Amiya Kumar, 2024. "Unpacking associations between positive-negative valence and ambidexterity of big data. Implications for firm performance," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
- Md Shihab Shakur & Maishat Lubaba & Binoy Debnath & A. B. M. Mainul Bari & M. Azizur Rahman, 2024. "Exploring the Challenges of Industry 4.0 Adoption in the FMCG Sector: Implications for Resilient Supply Chain in Emerging Economy," Logistics, MDPI, vol. 8(1), pages 1-28, March.
- Chatterjee, Sheshadri & Chaudhuri, Ranjan & Gupta, Shivam & Sivarajah, Uthayasankar & Bag, Surajit, 2023. "Assessing the impact of big data analytics on decision-making processes, forecasting, and performance of a firm," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
- Zhao, Guoqing & Xie, Xiaotian & Wang, Yi & Liu, Shaofeng & Jones, Paul & Lopez, Carmen, 2024. "Barrier analysis to improve big data analytics capability of the maritime industry: A mixed-method approach," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
- Ma, Jinjin & Yang, Lin & Wang, Donghan & Li, Yiming & Xie, Zuomiao & Lv, Haodong & Woo, Donghyup, 2024. "Digitalization in response to carbon neutrality: Mechanisms, effects and prospects," Renewable and Sustainable Energy Reviews, Elsevier, vol. 191(C).
- Tan, Fuqiang & Zhang, Qingyu & Mehrotra, Ankit & Attri, Rekha & Tiwari, Himanshi, 2024. "Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
- Justy, Théo & Pellegrin-Boucher, Estelle & Lescop, Denis & Granata, Julien & Gupta, Shivam, 2023. "On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs," Technovation, Elsevier, vol. 127(C).
- Korayim, Diana & Chotia, Varun & Jain, Girish & Hassan, Sharfa & Paolone, Francesco, 2024. "How big data analytics can create competitive advantage in high-stake decision forecasting? The mediating role of organizational innovation," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
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Keywords
Big data; Dynamic capabilities; Strategic marketing; Digital transformation; Big data capabilities; Case study;All these keywords.
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