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Fairtrade, certification, and labor: global and local tensions in improving conditions for agricultural workers

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  • Laura Raynolds

Abstract

A growing number of multi-stakeholder initiatives seek to improve labor and environmental standards through third-party certification. Fairtrade, one of the most popular third-party certifications in the agro-food sector, is currently expanding its operations from its traditional base in commodities like coffee produced by peasant cooperatives to products like flowers produced by hired labor enterprises. My analysis reveals how Fairtrade’s engagement in the hired labor sector is shaped by the tensions between (1) traditional market and industrial conventions, rooted in price competition, bureaucratic efficiency, product standardization and certification and (2) alternative domestic and civic conventions, rooted in trust, personal ties, and concerns for societal wide benefits. At the global level, these tensions shape Fairtrade’s global standard setting as reflected in Fairtrade’s recently revised labor standards. At the local level, these tensions shape the varied impacts of certification on the ground as revealed through a case study of certified flower production in Ecuador. Copyright Springer Science+Business Media Dordrecht 2014

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  • Laura Raynolds, 2014. "Fairtrade, certification, and labor: global and local tensions in improving conditions for agricultural workers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(3), pages 499-511, September.
    • Handle: RePEc:spr:agrhuv:v:31:y:2014:i:3:p:499-511
    DOI: 10.1007/s10460-014-9506-6
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    References listed on IDEAS

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    Cited by:

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    5. Cristian Timmermann & Georges Félix, 2015. "Agroecology as a vehicle for contributive justice," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(3), pages 523-538, September.
    6. Starobin, Shana M., 2021. "Credibility beyond compliance: Uncertified smallholders in sustainable food systems," Ecological Economics, Elsevier, vol. 180(C).
    7. Laurel Bellante, 2017. "Building the local food movement in Chiapas, Mexico: rationales, benefits, and limitations," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 119-134, March.
    8. Oya, Carlos & Schaefer, Florian & Skalidou, Dafni, 2018. "The effectiveness of agricultural certification in developing countries: A systematic review," World Development, Elsevier, vol. 112(C), pages 282-312.
    9. Tampe, Maja, 2021. "Turning rules into practices: An inside-out approach to understanding the implementation of sustainability standards," Ecological Economics, Elsevier, vol. 184(C).
    10. Daniel Jaffee & Philip H. Howard, 2016. "Who’s the fairest of them all? The fractured landscape of U.S. fair trade certification," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 33(4), pages 813-826, December.
    11. Stemmler, Henry & Meemken, Eva-Marie, 2023. "Greenhouse farming and employment: Evidence from Ecuador," Food Policy, Elsevier, vol. 117(C).
    12. Filippa Pyk & Assem Abu Hatab, 2018. "Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
    13. Fédes Rijn & Ricardo Fort & Ruerd Ruben & Tinka Koster & Gonne Beekman, 2020. "Does certification improve hired labour conditions and wageworker conditions at banana plantations?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(2), pages 353-370, June.
    14. Yagi, Hironori & Hayashi, Tsuneo, 2021. "Working conditions and labor flexibility in non-family farms: weather-based labor management by Japanese paddy rice corporations," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(2), February.
    15. Patrick Bottazzi & Sébastien Boillat & Franziska Marfurt & Sokhna Mbossé Seck, 2020. "Channels of Labour Control in Organic Farming: Toward a Just Agroecological Transition for Sub-Saharan Africa," Land, MDPI, vol. 9(6), pages 1-21, June.
    16. Nicholas G. Marconi & Neal H. Hooker & Nicholas DiMarcello III, 2017. "What's in a Name? The Impact of Fair Trade Claims on Product Price," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 160-174, April.
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