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Regulating the global fisheries: The World Wildlife Fund, Unilever, and the Marine Stewardship Council

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  • Douglas Constance
  • Alessandro Bonanno

Abstract

This analysis uses an analytical frameworkgrounded in political economy perspectives of theglobalization of the agro-food sector combined with acase study approach focusing on the Marine StewardshipCouncil (MSC) to inform discussions regarding thecharacteristics of societal regulation in thepost-Fordist era. More specifically, this analysisuses the case of the emergence of the MSC toinvestigate propositions regarding the existence of,and location of, nascent forms of a transnationalState. The MSC proposes to regulate the certificationof sustainable fisheries at the global level throughan eco-labeling program. The MSC was created in 1996by the transnational environmental organization theWorld Wildlife Fund and the transnational corporationUnilever. The emergence of the MSC has generatedheated discussion in fisheries management circles thatis in general divided along North/South lines. Thisanalysis indicates that the case of the MSC providesvaluable insights into the possible characteristics ofsupranational regulatory mechanisms that might emulatethe role of the nation-State in the post-Fordist era. Copyright Kluwer Academic Publishers 2000

Suggested Citation

  • Douglas Constance & Alessandro Bonanno, 2000. "Regulating the global fisheries: The World Wildlife Fund, Unilever, and the Marine Stewardship Council," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(2), pages 125-139, June.
    • Handle: RePEc:spr:agrhuv:v:17:y:2000:i:2:p:125-139
    DOI: 10.1023/A:1007625606243
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    References listed on IDEAS

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    1. Douglas Murray & Laura Raynolds, 2000. "Alternative trade in bananas: Obstacles and opportunities for progressive social change in the global economy," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(1), pages 65-74, March.
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    Cited by:

    1. Stefano Ponte, 2007. "Bans, tests, and alchemy: Food safety regulation and the Uganda fish export industry," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 179-193, June.
    2. Katinka Cranenburgh & Kellie Liket & Nigel Roome, 2013. "Management Responses to Social Activism in an Era of Corporate Responsibility: A Case Study," Journal of Business Ethics, Springer, vol. 118(3), pages 497-513, December.
    3. Douglas Constance, 2009. "2008 AFHVS presidential address," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(1), pages 3-14, March.
    4. Olson, Julia & Clay, Patricia M. & Pinto da Silva, Patricia, 2014. "Putting the seafood in sustainable food systems," Marine Policy, Elsevier, vol. 43(C), pages 104-111.
    5. Frazen Tolentino-Zondervan & Paul Berentsen & Simon R Bush & Larry Digal & Alfons Oude Lansink, 2016. "Fisher-Level Decision Making to Participate in Fisheries Improvement Projects (FIPs) for Yellowfin Tuna in the Philippines," PLOS ONE, Public Library of Science, vol. 11(10), pages 1-22, October.
    6. Adam Sneyd, 2014. "When Governance Gets Going: Certifying ‘Better Cotton’ and ‘Better Sugarcane’," Development and Change, International Institute of Social Studies, vol. 45(2), pages 231-256, March.
    7. Bebbington, Jan & Larrinaga, Carlos, 2014. "Accounting and sustainable development: An exploration," Accounting, Organizations and Society, Elsevier, vol. 39(6), pages 395-413.
    8. Hatanaka, Maki & Bain, Carmen & Busch, Lawrence, 2005. "Third-party certification in the global agrifood system," Food Policy, Elsevier, vol. 30(3), pages 354-369, June.
    9. Stefan Schaltegger & Roger Burritt, 2018. "Business Cases and Corporate Engagement with Sustainability: Differentiating Ethical Motivations," Journal of Business Ethics, Springer, vol. 147(2), pages 241-259, January.
    10. J Dara Bloom & C Clare Hinrichs, 2017. "The long reach of lean retailing: Firm embeddedness and Wal-Mart’s implementation of local produce sourcing in the US," Environment and Planning A, , vol. 49(1), pages 168-185, January.
    11. J. Dara Bloom, 2014. "Civil Society in Hybrid Governance: Non-Governmental Organization (NGO) Legitimacy in Mediating Wal-Mart’s Local Produce Supply Chains in Honduras," Sustainability, MDPI, vol. 6(10), pages 1-24, October.
    12. Ponte, Stefano, 2008. "Greener than Thou: The Political Economy of Fish Ecolabeling and Its Local Manifestations in South Africa," World Development, Elsevier, vol. 36(1), pages 159-175, January.
    13. Kashwan, Prakash, 2017. "Inequality, democracy, and the environment: A cross-national analysis," Ecological Economics, Elsevier, vol. 131(C), pages 139-151.
    14. Hatanaka, Maki, 2010. "Certification, Partnership, and Morality in an Organic Shrimp Network: Rethinking Transnational Alternative Agrifood Networks," World Development, Elsevier, vol. 38(5), pages 706-716, May.
    15. Douglas H. Constance, 2023. "The doctors of agrifood studies," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 31-43, March.
    16. Carsten Gandenberger & Heiko Garrelts & Diana Wehlau, 2011. "Assessing the Effects of Certification Networks on Sustainable Production and Consumption: The Cases of FLO and FSC," Journal of Consumer Policy, Springer, vol. 34(1), pages 107-126, March.

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