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A Truly Co-Operative Venture: The Case of Co-Operative Food


  • Bob Doherty

    () (Liverpool John Moores University)


Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food's success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing

Suggested Citation

  • Bob Doherty, 2007. "A Truly Co-Operative Venture: The Case of Co-Operative Food," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Ethics .
  • Handle: RePEc:sym:journl:110:y:2007:i:2

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    References listed on IDEAS

    1. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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