A Truly Co-Operative Venture: The Case of Co-Operative Food
Civil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food's success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing
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