IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v27y2023i3p329-346.html

Some searches may not work properly. We apologize for the inconvenience.

   My bibliography  Save this article

Impact of Equity Investment Intention Towards Behaviour: An Empirical Analysis

Author

Listed:
  • Shelly Srivastava
  • Supriyo Roy

Abstract

Investments made by investors contribute to both inflow and outflow of funds in the capital market. Investment decision making is complex due to its uncertain behaviour. In literature, there is evidence of a gap between intention and behaviour among other aspects of human behaviour like consumer buying behaviour. Therefore, this study explores the intention–behaviour gap in investment behaviour of retail investors by examining the effect of two moderators, namely risk propensity (RP) and opinion of stakeholders (OPI). The present study also focuses on identifying financial and non-financial factors influencing equity investment intention (EII) and measures its impact on equity investment behaviour (EIB). A model is, thus, conceptualized and hypotheses have been developed accordingly. For validation of the model, a set of primary data of retail investors is collected (through questionnaire framing) and the hypotheses are tested by using advanced statistical techniques, namely structural equation modelling. The outcomes of this study signify the impact of EII that catapults behavioural approach in investment decision making for any potential investor in the near future.

Suggested Citation

  • Shelly Srivastava & Supriyo Roy, 2023. "Impact of Equity Investment Intention Towards Behaviour: An Empirical Analysis," Vision, , vol. 27(3), pages 329-346, June.
    • Handle: RePEc:sae:vision:v:27:y:2023:i:3:p:329-346
    DOI: 10.1177/09722629211004374
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/09722629211004374
    Download Restriction: no
    File URL: https://libkey.io/10.1177/09722629211004374?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Harrison Hong & Terence Lim & Jeremy C. Stein, 2000. "Bad News Travels Slowly: Size, Analyst Coverage, and the Profitability of Momentum Strategies," Journal of Finance, American Finance Association, vol. 55(1), pages 265-295, February.
    2. Ebenezer Bennet & Lydia Obenewaa Amoako & Ricky Okine Charles & Asumadu Edward & Joseph Asante Darkwah, 2012. "The Impact of Investors¡¯ Sentiment on the Equity Market: Evidence from Ghanaian Stock Market," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(5), pages 99-109, September.
    3. Klapper, Leora F. & Love, Inessa, 2004. "Corporate governance, investor protection, and performance in emerging markets," Journal of Corporate Finance, Elsevier, vol. 10(5), pages 703-728, November.
    4. Sania Usmani, 2012. "Factors Influencing Individual Investor Behaviour in Karachi," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 7(1), pages 1033-1047.
    5. Aspara, Jaakko & Chakravarti, Amitav, 2015. "Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads," LSE Research Online Documents on Economics 64130, London School of Economics and Political Science, LSE Library.
    6. Abhijeet Chandra & Kantesha Sanningammanavara & A. Satya Nandini, 2017. "Does individual heterogeneity shape retail investor behaviour?," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 44(5), pages 578-593, May.
    7. Sania Usmani, 2012. "Factors Influencing Individual Investor Behaviour in Karachi," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 2(7), pages 1033-1047, July.
    8. repec:eme:ijoes0:ijoes-03-2019-0053 is not listed on IDEAS
    9. Paul C. Tetlock & Maytal Saar‐Tsechansky & Sofus Macskassy, 2008. "More Than Words: Quantifying Language to Measure Firms' Fundamentals," Journal of Finance, American Finance Association, vol. 63(3), pages 1437-1467, June.
    10. P. Bentler, 1986. "Structural modeling and psychometrika: An historical perspective on growth and achievements," Psychometrika, Springer;The Psychometric Society, vol. 51(1), pages 35-51, March.
    11. Robert Bordley & Marco LiCalzi, 2000. "Decision analysis using targets instead of utility functions," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 23(1), pages 53-74.
    12. Haritha P.H. & Rashmi Uchil, 2019. "Impact of investor sentiment on decision-making in Indian stock market: an empirical analysis," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 17(1), pages 66-83, September.
    13. Wu, Chen-Hui & Lin, Chan-Jane, 2017. "The impact of media coverage on investor trading behavior and stock returns," Pacific-Basin Finance Journal, Elsevier, vol. 43(C), pages 151-172.
    14. Bhagat, Sanjai & Bolton, Brian, 2008. "Corporate governance and firm performance," Journal of Corporate Finance, Elsevier, vol. 14(3), pages 257-273, June.
    15. Himmelberg, Charles P. & Hubbard, R. Glenn & Palia, Darius, 1999. "Understanding the determinants of managerial ownership and the link between ownership and performance," Journal of Financial Economics, Elsevier, vol. 53(3), pages 353-384, September.
    16. Anthony W. Lynch & David K. Musto, 2003. "How Investors Interpret Past Fund Returns," Journal of Finance, American Finance Association, vol. 58(5), pages 2033-2058, October.
    17. Mohammad Tariqul Islam Khan & Siow-Hooi Tan & Lee-Lee Chong, 2017. "Perception of past portfolio returns, optimism and financial decisions," Review of Behavioral Finance, Emerald Group Publishing Limited, vol. 9(1), pages 79-98, April.
    18. Nofsinger, John R., 2001. "The impact of public information on investors," Journal of Banking & Finance, Elsevier, vol. 25(7), pages 1339-1366, July.
    19. Frank Fehle & Sergey Tsyplakov & Vladimir Zdorovtsov, 2005. "Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns," European Financial Management, European Financial Management Association, vol. 11(5), pages 625-647, November.
    20. Haritha P.H. & Rashmi Uchil, 2019. "Impact of investor sentiment on decision-making in Indian stock market: an empirical analysis," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 17(1), pages 66-83, September.
    21. Chia-Chun Hsieh & Kai Wai Hui & Yao Zhang, 2016. "Analyst Report Readability and Stock Returns," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 43(1-2), pages 98-130, January.
    22. Maria C. A. Balatbat & Stephen L. Taylor & Terry S. Walter, 2004. "Corporate governance, insider ownership and operating performance of Australian initial public offerings," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 44(3), pages 299-328, November.
    23. Athar Iqbal & Sania Usmani, 2009. "Factors Influencing Individual Investor Behavior (The Case ofthe Karachi Stock Exchange)," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 3(1), pages 15-26, Spring.
    24. Jayashree Bhattacharjee & Ranjit Singh, 2017. "Awareness about equity investment among retail investors: a kaleidoscopic view," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 9(4), pages 310-324, November.
    25. Tomola Marshal Obamuyi, 2013. "Factors Influencing Investment Decisions In Capital Market: A Study Of Individual Investors In Nigeria," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(1).
    26. Grable, John & Lytton, Ruth H., 1999. "Financial risk tolerance revisited: the development of a risk assessment instrument," Financial Services Review, Elsevier, vol. 8(3), pages 163-181.
    27. Hossein Sayyadi Tooranloo & Pedram Azizi & Ali Sayyahpoor, 2019. "Analyzing causal relationships of effective factors on the decision making of individual investors to purchase shares," International Journal of Ethics and Systems, Emerald Group Publishing Limited, vol. 36(1), pages 12-41, November.
    28. Norris F. Krueger Jr., 2000. "The Cognitive Infrastructure of Opportunity Emergence," Entrepreneurship Theory and Practice, , vol. 24(3), pages 5-24, April.
    29. Rajdeep Kumar Raut, 2020. "Past behaviour, financial literacy and investment decision-making process of individual investors," International Journal of Emerging Markets, Emerald Group Publishing Limited, vol. 15(6), pages 1243-1263, April.
    30. John R. Graham & Alok Kumar, 2006. "Do Dividend Clienteles Exist? Evidence on Dividend Preferences of Retail Investors," Journal of Finance, American Finance Association, vol. 61(3), pages 1305-1336, June.
    31. Paul C. Tetlock, 2007. "Giving Content to Investor Sentiment: The Role of Media in the Stock Market," Journal of Finance, American Finance Association, vol. 62(3), pages 1139-1168, June.
    32. repec:bla:jfinan:v:59:y:2004:i:3:p:1259-1294 is not listed on IDEAS
    33. Hailiang Chen & Prabuddha De & Yu (Jeffrey) Hu & Byoung-Hyoun Hwang, 2014. "Wisdom of Crowds: The Value of Stock Opinions Transmitted Through Social Media," The Review of Financial Studies, Society for Financial Studies, vol. 27(5), pages 1367-1403.
    34. Ann†Kristin Achleitner & André Betzer & Jasmin Gider, 2010. "Do Corporate Governance Motives Drive Hedge Fund and Private Equity Fund Activities?," European Financial Management, European Financial Management Association, vol. 16(5), pages 805-828, November.
    35. Sangita Choudhary, 2016. "Equity Investment Decisions: Determinants for Retail Investors," Jindal Journal of Business Research, , vol. 5(2), pages 131-144, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahmad, Khurshid & Han, JingGuang & Hutson, Elaine & Kearney, Colm & Liu, Sha, 2016. "Media-expressed negative tone and firm-level stock returns," Journal of Corporate Finance, Elsevier, vol. 37(C), pages 152-172.
    2. Steven Heston & Nitish R. Sinha, 2016. "News versus Sentiment : Predicting Stock Returns from News Stories," Finance and Economics Discussion Series 2016-048, Board of Governors of the Federal Reserve System (U.S.).
    3. Eierle, Brigitte & Klamer, Sebastian & Muck, Matthias, 2022. "Does it really pay off for investors to consider information from social media?," International Review of Financial Analysis, Elsevier, vol. 81(C).
    4. Prajwal Eachempati & Praveen Ranjan Srivastava, 2021. "Accounting for unadjusted news sentiment for asset pricing," Qualitative Research in Financial Markets, Emerald Group Publishing Limited, vol. 13(3), pages 383-422, May.
    5. Liu, Sha & Han, Jingguang, 2020. "Media tone and expected stock returns," International Review of Financial Analysis, Elsevier, vol. 70(C).
    6. Wu, Chen-Hui & Lin, Chan-Jane, 2017. "The impact of media coverage on investor trading behavior and stock returns," Pacific-Basin Finance Journal, Elsevier, vol. 43(C), pages 151-172.
    7. Chen, Cathy Yi-Hsuan & Fengler, Matthias R. & Härdle, Wolfgang Karl & Liu, Yanchu, 2022. "Media-expressed tone, option characteristics, and stock return predictability," Journal of Economic Dynamics and Control, Elsevier, vol. 134(C).
    8. Marlene Amstad & Leonardo Gambacorta & Chao He & Dora Xia, 2021. "Trade sentiment and the stock market: new evidence based on big data textual analysis of Chinese media," BIS Working Papers 917, Bank for International Settlements.
    9. Béatrice BOULU-RESHEF & Catherine BRUNEAU & Maxime NICOLAS & Thomas RENAULT, 2022. "An Experimental Analysis of Investor Sentiment," LEO Working Papers / DR LEO 2940, Orleans Economics Laboratory / Laboratoire d'Economie d'Orleans (LEO), University of Orleans.
    10. Miwa, Kotaro, 2021. "Language barriers in analyst reports," International Review of Economics & Finance, Elsevier, vol. 75(C), pages 223-236.
    11. Bennett, Donyetta & Mekelburg, Erik & Strauss, Jack & Williams, T.H., 2024. "Unlocking the black box of sentiment and cryptocurrency: What, which, why, when and how?," Global Finance Journal, Elsevier, vol. 60(C).
    12. Steffen Nauhaus & Johannes Luger & Sebastian Raisch, 2021. "Strategic Decision Making in the Digital Age: Expert Sentiment and Corporate Capital Allocation," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1933-1961, November.
    13. Xin Li & Kun Chen & Sherry X. Sun & Terrance Fung & Huaiqing Wang & Daniel D. Zeng, 2016. "A Commonsense Knowledge-Enabled Textual Analysis Approach for Financial Market Surveillance," INFORMS Journal on Computing, INFORMS, vol. 28(2), pages 278-294, May.
    14. Naeem Tabassum & Satwinder Singh, 2020. "Corporate Governance and Organisational Performance," Springer Books, Springer, number 978-3-030-48527-6, June.
    15. Su, Zhi & Lu, Man & Yin, Libo, 2018. "Oil prices and news-based uncertainty: Novel evidence," Energy Economics, Elsevier, vol. 72(C), pages 331-340.
    16. Laura Xiaolei Liu & Ann E. Sherman & Yong Zhang, 2014. "The Long-Run Role of the Media: Evidence from Initial Public Offerings," Management Science, INFORMS, vol. 60(8), pages 1945-1964, August.
    17. Gupta, Rangan & Kollias, Christos & Papadamou, Stephanos & Wohar, Mark E., 2018. "News implied volatility and the stock-bond nexus: Evidence from historical data for the USA and the UK markets," Journal of Multinational Financial Management, Elsevier, vol. 47, pages 76-90.
    18. Ingrid E. Fisher & Margaret R. Garnsey & Mark E. Hughes, 2016. "Natural Language Processing in Accounting, Auditing and Finance: A Synthesis of the Literature with a Roadmap for Future Research," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 23(3), pages 157-214, July.
    19. Abdallah, Abed Al-Nasser & Ismail, Ahmad K., 2017. "Corporate governance practices, ownership structure, and corporate performance in the GCC countries," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 46(C), pages 98-115.
    20. Wu, Chunying & Xiong, Xiong & Gao, Ya & Zhang, Jin, 2022. "Does social media coverage deter firms from withholding bad news? Evidence from stock price crash risk," International Review of Financial Analysis, Elsevier, vol. 84(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:27:y:2023:i:3:p:329-346. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.